What do the Tik Tok short video tags mean? How to quickly tag on Tik Tok?

With the explosive popularity of short videos on Tik Tok, more and more people have begun to switch from watching videos to creating videos. After many Tik Tok creators come up with a good idea, they will spend a lot of time and energy planning, shooting, and editing a video of a few minutes or even more than ten minutes, hoping that they will gain fans and become popular overnight after the release. However, the reality is often cruel. A video that is obviously well-shot may only have single-digit views in the end. Why does no one watch it?

That's because your account has not been tagged, and the system randomly pushes our videos to users with other tags. Next, Feng Chao from Dongguan will share with you what the Douyin short video tags mean? How to quickly tag on Tik Tok?

Part 1: What do the tags of Tik Tok short videos mean?

Tags mean that Douyin short videos will add relevant tags to each account. The purpose is to facilitate the accurate recommendation of Douyin's recommendation algorithm. Usually when we publish videos, the system will add corresponding tags according to our account content, and then push them to users who like such tags. Similarly, when we watch videos, the system will also push corresponding tagged videos according to our tags. Tags are divided into three categories: account tags, content tags and fan tags.

What do the labels of Tik Tok short videos mean? What do the labels of Tik Tok short videos mean?

1. Account Tags

It refers to the positioning of your account. For example, if your account often posts gaming videos, and gaming tags often appear on your account, over time the system will remember that you post gaming videos and will label you as gaming. You can compare the system to a blind person. A blind person goes to a store (your account) to eat. The first time he comes, he doesn't know what your store looks like, what you look like, and he doesn't know what you do. Only after he eats do he realize that you make desserts. The next time he comes, he will know that you make desserts. After coming more often, he will also know what other flavors are available.

2. Content Tags

Usually refers to the content posted by your account, also called work tags. For example, you posted a math tutorial video, but the system does not have a human brain and cannot tell at a glance what content you posted. It can only infer what your content is about based on the AI ​​algorithm.

What do the labels of Tik Tok short videos mean? What do the labels of Tik Tok short videos mean?

The system will analyze the video you posted based on multiple dimensions, including your account, video title, pictures in the video content, text in the video, voice in the video... and finally determine that what you posted is teaching-related content, and label it with teacher, ventilation, math teacher, denominator, principle, simple, difference, trouble, process, and mathematics. The next step is to recommend these tags to users who like these tags.

3. Fans Tags

Also called interest tags, all the user's behavioral tracks on Douyin will be collected in the system's database. User interest tags mainly refer to the user's likes, comments, reposts, fan conversion, viewing time and completion rate of different videos to determine what kind of content the user likes. Because everyone's preferences and behavioral tracks are different, a personalized interest tag system for each person will be formed based on these indicators when pushing videos to users.

Summary: Labels are used for identification. Thousands of videos are uploaded by users of Douyin every day. If we rely on manual review to determine which type of video it is and then push the corresponding video to users who like this type of video, it will require a lot of manpower and material resources. Therefore, Douyin uses AI algorithms to mark different labels for different videos posted by people, and then push different labeled videos to users who like the corresponding labels, which can greatly reduce costs.

No. 2: What is the use of Tik Tok tags?

When we watch a movie, we can analyze whether the movie is set in modern or ancient times, whether it is a comedy or a suspense drama, based on the characters' clothing, the environment in the movie, the characters' voices, the characters' plot, etc. We can also use our brains to analyze what the movie is about.

We all know that Douyin's traffic recommendation mechanism is an inverted triangle. Every work published by each person will be pushed to 300 users for viewing. This is called initial traffic. When these users watch your video and interact, the system will evaluate whether your video will be recommended to more users. If it meets the standard, your final video will be recommended by the system to 3000w+ users for viewing.

What do the labels of Tik Tok short videos mean? What do the labels of Tik Tok short videos mean?

For example, if you shot a food making video, the system will push this video to 300 people (note: the pushed users depend on whether your account label is accurate). To put it simply, if our account that posts food making videos is tagged with food making, then the system will push our video to 300 users who like food making. Because our label is accurate, the people recommended by the system like to watch such videos, then these 300 people will definitely watch the whole video (some people will watch part of it), and then they will like, comment, collect, and forward the video.

When these interactive actions reach a certain proportion, our video will be pushed by the system to 3,000+ users for viewing. After viewing, these users will play and interact again, and then the system will evaluate and recommend it to more people. Finally, our video can be viewed by 300 million users. Then your account will get the maximum exposure. The more people see it, the more people will follow you, and it will be very easy to increase your followers and monetize.

On the contrary, if we do not label the account or the labels are inaccurate and messy, the 300 users pushed by the system may like other labels, such as: games, animation, young ladies, cars... and other labels. After seeing the video, these people may swipe away without watching it. Then the completion rate and interaction rate of our video will be very, very low, and the system will determine that our video does not meet the standards and cannot be pushed to more people to watch. In the end, our videos can only get the most basic traffic, and it is even more difficult to increase fans and monetize. This shows the importance of tags. It is related to whether our videos can get greater exposure. Mastering traffic is equivalent to mastering the code to wealth.

No. 3: How to quickly tag people on Douyin?

To be more precise, labeling means allowing the system to accurately label our accounts. The Douyin system will establish a set of data models for each account and each user, and label the accounts through AI algorithms, but the initial labels are inaccurate.

For example, if you posted a cooking video, and the video is a video of a beautiful woman cooking in the wild, then the system may label us as beauty or wild adventure, and then push our cooking video to users who like beauty or wild adventure. So what we need to do is to continuously strengthen the food label and let the system recognize that your account is for cooking. Usually we can use the following 4 methods to label our accounts.

1. Add tags to your account

We can use nicknames, personal profiles, and homepage background images to let the system crawl our keywords. This is not only conducive to the AI ​​system's crawling, but also when users see your video, they will watch your homepage and understand what you do. If they are interested, they will follow you. If nothing is set, people don't know what you do, and even if they are interested in your video, they will not choose to follow you.

What do the labels of Tik Tok short videos mean? What do the labels of Tik Tok short videos mean?

2. Publish and add tags

When we publish a video, we can add corresponding keyword topic tags according to the track we are working on, as well as tags related to our track. The added topic keywords must be accurate, otherwise it will easily lead to tag confusion.

What do the labels of Tik Tok short videos mean? What do the labels of Tik Tok short videos mean?

3. Add tags to content

Content refers to the text in the short video. You can add more keywords related to your track. For example, if you are doing a food explanation track, this short video is about making Mapo Tofu. The video text can introduce the origin of the dish or the source of its name, as well as the production process of Mapo Tofu. When writing the copy, you can appropriately include the keyword Mapo Tofu a few more times to make the system more inclined to this label.

4. Creators add tags

Open Douyin - Me - click on the upper right corner - Creator Service Center - Go for certification. If you are an enterprise, you can choose enterprise certification. If you are a personal self-media, you can choose high-quality creator certification and then choose the field you are working in.

What do the labels of Tik Tok short videos mean? What do the labels of Tik Tok short videos mean?

For example, if you are in the field of food, then choose Food - Food Self-Media - Confirm. This is also the fastest way to label your account, but you need to meet 4 conditions: real-name authentication, binding of mobile phone number, publication of works ≥3 in the past 0 days, number of fans ≥10,000. If these 4 requirements are met, you can click Next. Of course, if this platform does not have so many fans, you can also apply for other platforms if they have them.

5. Add labels to star maps

Use the Star Map platform to apply for or modify your account's labels. Once you have 10,000 followers, register a new map to apply for or modify your labels. However, the review of new images is very strict. You must ensure that the ten videos you have recently released are related to the content of the tag before they will be reviewed.

6. DOU+ similarity expert

If you have money but no fans, DOU+ is a good choice. It can not only increase your traffic exposure, but also attract the attention of accurate users. You can also vote with similar influencers through DOU+ to correct your own labels and help the AI ​​system make label judgments.

What do the labels of Tik Tok short videos mean? What do the labels of Tik Tok short videos mean?

Summary: Labeling an account is a relatively long process, and the length of the process depends on the data size of the content of your account. If you want the system to accurately label your account, the prerequisite is that the data such as the playback and interaction of our works must be large enough. Only when the volume is large enough can our data model be accurate enough. If we only rely on the initial traffic provided by the platform, and the traffic is inaccurate, the quality of the analysis results will be extremely poor, and your model may not be ready even after half a year.