There is still a month to go until Christmas, and major brands have already begun to create the Christmas atmosphere in advance. Like in previous years, in addition to launching Christmas promotions, a creative Christmas advertisement that is either heartwarming or funny is indispensable. This year, the first to go viral was a super heartwarming Christmas commercial created by Oscar-winning director Taika Waititi for Coca-Cola, which tells the story of a father going to work at an offshore wind farm during the holidays. As he was leaving, his daughter ran over and handed him a letter, hoping that she would send it to Santa Claus. This is a story about "Christmas gift", an adventurous journey, reflecting the great fatherly love, and a letter to Santa Claus, expressing the "gift" that his daughter desires most. ▼ On Christmas Eve, the girl's father Going to work at a remote offshore wind farm Before leaving, the girl hugged her father tightly After a reluctant farewell The girl caught up with her father's car as it was about to leave She has a letter and asks her father to give it to Santa Claus After work, the father remembered his daughter's instructions As a result, because we didn't catch up with the mail ship My father's rubber boat was overturned by the waves When his life was in danger, he still held the letter tightly. Fortunately, my father survived. He overcame all obstacles along the way, crossing mountains and seas Just to personally deliver my daughter's letter to Santa Claus After many hardships, we finally arrived at Santa Claus's home. Unfortunately, Santa Claus is not at home. Just when hope was shattered The Coca-Cola truck showed up and took the father home The driver handed the father a letter and opened it. I found out that my daughter's wish was I hope he can return home safely for Christmas. At this time, the daughter came out of the house and hugged her father Her Christmas wish finally came true There is a little easter egg at the end of the short film It turned out that the Coca-Cola truck driver who brought his father back Actually, it's Santa Claus And Santa Claus already knew the girl's wish Send her father back to the girl safely We have read many heartwarming stories. But I am still moved by the Coca-Cola advertisement In addition to satisfying people's desire for Christmas The inner desire for family reunion At the same time, it also creates a warm image for the brand Empowering brands and festivals with family affection Create a festive atmosphere that matches Christmas Ultimately, it arouses the audience's emotional resonance Author: Top Creative Marketing Source: Top Creative Marketing (TOPCMG)
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