Coca-Cola 2020 Christmas advertisement, the most heartwarming work of the year!

There is still a month to go until Christmas, and major brands have already begun to create the Christmas atmosphere in advance. Like in previous years, in addition to launching Christmas promotions, a creative Christmas advertisement that is either heartwarming or funny is indispensable.

This year, the first to go viral was a super heartwarming Christmas commercial created by Oscar-winning director Taika Waititi for Coca-Cola, which tells the story of a father going to work at an offshore wind farm during the holidays.

As he was leaving, his daughter ran over and handed him a letter, hoping that she would send it to Santa Claus.

This is a story about "Christmas gift", an adventurous journey, reflecting the great fatherly love, and a letter to Santa Claus, expressing the "gift" that his daughter desires most.

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On Christmas Eve, the girl's father

Going to work at a remote offshore wind farm

Before leaving, the girl hugged her father tightly

After a reluctant farewell

The girl caught up with her father's car as it was about to leave

She has a letter and asks her father to give it to Santa Claus

After work, the father remembered his daughter's instructions

As a result, because we didn't catch up with the mail ship

My father's rubber boat was overturned by the waves

When his life was in danger, he still held the letter tightly.

Fortunately, my father survived.

He overcame all obstacles along the way, crossing mountains and seas

Just to personally deliver my daughter's letter to Santa Claus

After many hardships, we finally arrived at Santa Claus's home.

Unfortunately, Santa Claus is not at home.

Just when hope was shattered

The Coca-Cola truck showed up and took the father home

The driver handed the father a letter and opened it.

I found out that my daughter's wish was

I hope he can return home safely for Christmas.

At this time, the daughter came out of the house and hugged her father

Her Christmas wish finally came true

There is a little easter egg at the end of the short film

It turned out that the Coca-Cola truck driver who brought his father back

Actually, it's Santa Claus

And Santa Claus already knew the girl's wish

Send her father back to the girl safely

We have read many heartwarming stories.

But I am still moved by the Coca-Cola advertisement

In addition to satisfying people's desire for Christmas

The inner desire for family reunion

At the same time, it also creates a warm image for the brand

Empowering brands and festivals with family affection

Create a festive atmosphere that matches Christmas

Ultimately, it arouses the audience's emotional resonance

Author: Top Creative Marketing

Source: Top Creative Marketing (TOPCMG)