What’s the matter with the traffic limit on TikTok? What should I do if Douyin has limited traffic? How can I restore the limit?

Douyin will allocate traffic based on the performance of the account and the quality of the work, but in some cases, Douyin will limit the traffic of certain works and accounts. So what does Douyin’s traffic limit mean specifically? What should we do if Douyin’s traffic is restricted? Feng Chao from Dongguan will give you a detailed explanation of the issue of Douyin’s traffic limit, which you can use as a reference. 【WeChat: 15915862505】

1. What does Douyin traffic limit mean?

The traffic limit of Douyin means that the short videos shot are not officially recommended , have few likes and views, and cannot achieve product conversion.

Within a period of time after the video is released, if the growth in the number of views is extremely low, sometimes there are only a few or even a dozen, and there are a lot of likes and comments, but the number of views is very small, there will be no recommended traffic. For example, the total number of views of a single video may be far lower than the average number of views. The normal number of views is still quite high, but the number of views of a single video is far low, which should arouse your vigilance.

First of all, we need to understand the review mechanism of Douyin: when Douyin reviews, the videos that are original, positive, interesting, and have high picture quality will have a higher favorability, so the production of our videos should rely on this aspect;

Secondly, being restricted in traffic is not just your problem. Even if your video is original, positive, interesting, and has high-quality images, Douyin will open up traffic to your video after the recognition period, so we don’t have to worry about it. As long as we ensure the quality of our videos is high, the number of views and likes will naturally increase.

What should I do if the traffic of TikTok is restricted?

1. Check whether the account contains advertising marketing words

Solution: First change your username and profile picture to a normal one, and then post the video normally.

For example, xx product agent, or "If you want xxx, add xx" and other advertising and marketing words.

2. Check whether there are any illegal operations

Solution: If you frequently switch accounts, use one number for each device. Don’t do these manipulations. Some students encountered this situation before joining Doushang Commune. As a result, all the so-called fans were reset. The scene was very spectacular, as shown below:

Tik Tok tricks, such as buying a large number of likes, buying fans, mutual likes, copying videos created by other people, and switching between several Tik Tok accounts on a mobile phone, are all violations.

As for buying fans and zan, if the quality of the fans at the time was relatively low, then it is basically impossible to save them. If the fans you shua at the time were high-quality simulated human accounts, then they can still be saved through operations such as raising the account.

The way Douyin works, if you frequently switch accounts, you may be considered a marketing account. After all, besides marketing accounts, who else would keep switching accounts? Don't explain too much about buying fans and zan to repost.

3. Check whether the content of the work is vertical

If the content you post is disorganized, the algorithm mechanism will not be able to accurately recommend users to you. Users are not interested in your videos, and the completion rate and comment rate are low, so the recommendation rate will naturally not go up.

Verticality refers to the degree of focus on publishing content in a certain field. Tik Tok will label you based on the content you post, and then recommend users to you based on the label.

Solution: Clarify your own positioning, determine the type of account you want to create, find big accounts of the same type, see how they do it, and imitate and create your own, so that the traffic will slowly increase.

4. Check whether any illegal videos have been posted

The quickest way to check whether the historical works have violated the rules is to check whether they can be promoted by Dou+. If they are not in the list of works that can be promoted, it means that the video has violated the rules and will be deleted.

According to the Douyin rules, illegal videos include the following: whether the video involves sensitive issues, whether the clothing is revealing, whether there is swearing, whether there is bad guidance, whether it contains controversial topics, whether the picture is too bloody and realistic, and whether the trademark is too prominent.

5. Reduce the frequency of publishing works

If you used to post 3 or 4 pieces a day, you can reduce it to 1 piece a day, and the work cannot contain any traces of advertising.

6. Repost other people’s popular and high-quality works

In short, if you find that your traffic has been restricted, don't panic. First, find out the reason why you have been restricted. Secondly, stop the illegal behavior immediately. As long as your account is not blocked by the platform, there is a possibility of rescue and recovery. Take care of the account for about a week and slowly recover.

Regarding the issue of Douyin's traffic limit, this article explains what Douyin's traffic limit means and what to do if Douyin's traffic is restricted. Usually there are reasons why an account or work is restricted. You can refer to the reasons mentioned in this article. In addition, after feeling that you have been restricted by Douyin, we can diagnose and find out the reasons, and then take corresponding solutions.