Tencent Weishi launches video red envelopes, which may be a very special red envelope gameplay this year

Grabbing red envelopes can be said to be the most popular activity during the Spring Festival. In 2014, WeChat took the lead in moving the red envelope gameplay online, which made WeChat payment popular and also made grabbing red envelopes a national activity. Subsequently, Alipay's "collecting five blessings" became a fixed project every year, and the Spring Festival Gala also cooperated with major apps to send out hundreds of millions of red envelope rewards on New Year's Eve every year. What new red envelope gameplay is there this year? Why not try video red envelopes?

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On February 1 (the 27th day of the 12th lunar month), Tencent Weishi officially launched video red envelopes. Users can hide red envelopes in New Year greetings videos and then send them to group chats and Moments. Friends who see them can participate in grabbing red envelopes, and the money goes directly into the WeChat wallet. Weishi provides a variety of interesting video templates, and the intuitive New Year greetings videos are combined with tangible red envelope rewards, which are very interactive.

Hide the red envelope in the New Year greeting video

The simplest way to play is to hide the red envelope in the New Year's greeting video and then send it to your friends. Weishi provides many video templates. First, shoot a blessing, then click "Add money to the red envelope" in the upper right corner, select the amount and number of red envelopes, and you can choose WeChat or QQ. The shot video is visible only to yourself by default. After successfully publishing, send it to WeChat friends or share it to Moments. In the chat window, friends can see the video cover, which will display the red envelope logo, and the video is from "Weishi".

Click on the video to watch, log in to the Weishi account with WeChat, and then click on the red envelope to receive it. The money snatched will go directly into the WeChat wallet. The whole process does not require downloading Weishi. The person who sent the red envelope can see the receipt record in Weishi.

Even more interesting is the "hand gesture red envelope rain". The time-stopping special effect was popular in short videos before, with snowflakes and raindrops suspended in the air, just like in "Now You See Me", but this time it's the red envelopes that are suspended in the air. Open your palm and point it at the camera, and you can shoot a video of the red envelope rain, and your friends can receive it by clicking on the red envelope rain. The effect is pretty cool.

Another way to play is to hide red envelopes in multiple endings. Just like the popular interactive drama "Black Mirror" some time ago, people who watch the video click on options to unlock different endings. You can hide the red envelope in one of the options and design a creative interactive video.

The most popular one is the "earthy red envelope", which combines colorful artistic words and contemporary music, making it most suitable for sending to relatives.

The gameplay of asking for red envelopes is to ask friends for red envelopes. After watching the video, friends can click "reward a red envelope" and pay directly with WeChat. In the end, these "asked" red envelopes will also enter the WeChat wallet.

The fun gameplay is similar to an interactive drama, allowing viewers who see the video to vote and users can give full play to their creativity.

How to play red envelopes in social circles of acquaintances

The gameplay of video red envelopes is very interesting, conforming to the trend of the video era and combining with the Chinese Spring Festival customs. One advantage of Weishi over other platforms is that video red envelopes can be sent directly to WeChat and QQ friends, that is, to the social circle of acquaintances, which is in line with the custom of sending red envelopes.

However, the purpose of Weishi is obviously more than that. The gameplay of sending and asking for red envelopes combined with short videos is also suitable for release on public platforms. Weishi officials will select some high-quality red envelope videos shot by users, and then subsidize a certain amount of red envelopes to promote the videos to more users. Just flip through a few videos on the homepage, and there are almost always red envelopes to receive. Weishi will also randomly select 5,000 red envelope videos with 100 likes every day and send out reward red envelopes. Users also have the opportunity to get a reward red envelope when shooting red envelope videos.

Using subsidies to promote red envelope activities will definitely attract many users in the short term, but more frequent and long-term red envelope interactions are still between acquaintances. The biggest advantage of video red envelopes is that they can be shared directly to WeChat and QQ, and there is no need to download an app separately, and they can be directly connected to WeChat red envelopes and QQ red envelopes. The advantage of Tencent's own platform also makes video clicks and interactions easier and unhindered. If you want to change to a more interesting way to play red envelopes, why not try sending a video red envelope to your friends.