WeChat red envelope cover upgrade: individuals can also customize

On November 4, the WeChat red envelope cover team posted on its official account that the red envelope cover open platform will be upgraded soon and individuals can also customize it.

It is understood that the red envelope cover personal customization function will be open to some high-quality individual creators, and qualified individual creators can customize personalized red envelope covers.

The cover story can showcase video account works and support more jump capabilities.

Regarding the customized price, which is what everyone is most concerned about, the pricing and minimum order threshold have also been lowered.

It is understood that the WeChat red envelope cover open platform was officially launched in January this year. At that time, it was only open to enterprises, governments, media and other organizations. The application steps included registration, customizing the cover, submitting for review, paying and placing an order, and issuing the cover.

The following is the official full text:

Another new year is approaching. In addition to continuing to provide brands with a warm and brand-strong display method, the red envelope cover open platform will also be further upgraded to empower individual creators.

1. It will be open to some high-quality individual creators, and qualified individual creators can customize personalized red envelope covers;

2. Cover stories can display video works and support more jump capabilities;

3. Lower pricing and minimum order thresholds.

The above adjustments will be officially released in late November. Please refer to the release details for details. Stay tuned.