The cost of iPhone 12 was suddenly exposed, only more than 2,400 yuan, and the profit was so huge

As a high-end mobile phone brand, Apple has always adopted a high-price strategy, and its pricing is generally higher than that of domestic smartphones. A top-level flagship phone costs at most 6,000 to 7,000 yuan in China, but for Apple, this price is only enough for the starting price of the standard version, and it is so confident.

iPhone 12 Teardown

This year's new flagship iPhone 12 has also been launched, and the price is still attractive, 6299 yuan. This time, the iPhone 12 canceled the charging head and earphones, but the 5G, OLED screen, and A14 flagship core that users expect are all arranged, and the system has also been optimized and upgraded, so the price increase seems justifiable.

Of course, after each high-end flagship is launched, the disassembly cost assessment is always inevitable. Recently, Fomalhaut disassembled the iPhone 12 and estimated the cost:

As expected, the most expensive item is the screen. The cost of the OLED screen is as high as $70, which is a rough estimate because it uses a mixture of Samsung and LG screens. The second most expensive item is the A14 flagship core. Considering the support for 5G, the cost is higher than the previous generation chip, at $40. Others include SK Hynix memory at about $12.8, ROM provided by Samsung at $19.2, and Sony CMOS at $7.4-7.9. The total material cost of the iPhone 12 is expected to be around $374, or about RMB 2,458.

iPhone profits are considerable

As soon as this material cost assessment was released, netizens were talking about how cheap it was, with the cost being less than one-third of the selling price, which was a huge profit. But in fact, Apple's costs also include R&D, transportation, production, stores, etc., which are also reflected in the final selling price, so we can't simply use the selling price to subtract the material cost. But even so, Apple's profit is still very considerable.

According to statistics, the annual profit of iPhone phones basically accounts for more than 60% of the global smartphone industry. In the third quarter of last year, the iPhone 11 series accounted for 66% of the industry's profits, followed by Samsung, which accounted for 17% of the profits, while domestic Huawei, Xiaomi and other manufacturers shared the remaining 17%. The gap is not small.

If you have any different opinions on this, please feel free to discuss.