Why do many apps always need to be upgraded? What are they trying to do?

When we use our phones, we will inevitably encounter this situation. Some apps will remind you from time to time that there is a new version and you need to update it. For example, Taobao and WeChat have a longer update interval, while many apps need to be updated every three to five days, which is annoying. So why do these apps need to be updated from time to time?

In fact, there are certain reasons for the continuous updating of application software, and the most important reason is to fix bugs. Any program has bugs, and mobile APPs are no exception. These bugs include problems found in the pre-launch test and problems reported by users. In addition, many business leaders have weak technical concepts, so they only think about the functions of the APP and do not think about the possible problems. Programmers want to design it well, but time does not allow, so they can only hastily take a compromise approach, which can easily cause internal hidden problems, and modifying this problem may cause more problems, so the APP will continue to fix bugs and continue to upgrade.

Second, adding new features is also one of the reasons why APPs are constantly updated. If an APP wants to continue to maintain its audience and expand its market share, it must constantly update and improve itself. Behind an APP, in addition to a strong development team, there is also a team that programmers don’t like very much-the APP manager. Based on user experience and market research, the APP manager will submit the functions that need to be added to the programmers based on the functions of the regular products and customer needs, so that the programmers can make improvements and implement online updates after the test is completed. WeChat’s public accounts and mini-programs are implemented step by step in this way. Generally speaking, the time required for this kind of imitation function is calculated on a weekly basis, and one week is an iteration cycle, so some APPs will be upgraded very quickly.

Third, to increase the sense of presence. For some APPs that are not often used, mobile phone users rarely use them again after downloading them. The success of an APP depends not only on the number of installed devices, but also on the activity of users. Therefore, each upgrade of the APP is equivalent to the developer of the APP reminding users that there is such an APP on your phone and you should remember to use it. With the upgrade reminder, users will notice this APP. Perhaps the updated functions after the upgrade just meet the needs of this user, and then the user will be interested in using this APP. According to the data, each upgrade of the APP will cause a small climax of user activity. At the same time, the continuous upgrading of the APP also shows that the company has been making progress and constantly improving the service system, which has improved the image of the company and attracted more attention from capital. This is also very beneficial for the company.

In summary, the reason why many apps are upgraded every once in a while is, first, to fix bugs; second, to add new features and occupy a larger market; third, to remind users, to show their presence and to increase user activity. For essential apps, users can only continue to endure constant update reminders. For apps that are not often used but sometimes needed, users can temporarily uninstall them and install them again when they need them, or simply ignore them, because many upgrades are insignificant and there is not much difference whether they are upgraded or not.