Strategic approach to marketing to Generation Z!

In recent years, two-dimensional culture such as anime, comics, and games has gradually evolved from a niche culture pursued by young people of Generation Z to a mainstream culture. Anime, in particular, is loved by many people. With the rapid development of the animation industry, the number of animation fans is also increasing. Generation Z refers to the generation of young people born between 1995 and 2009. How can a brand’s animated advertisements impress this group of people?

1. Interesting new tricks

Today's animation advertisements cannot use traditional advertising methods, they must be interesting and innovative.

Not only should there be a colorful visual impact, but it should also use taste, senses, touch, rhythm and other means to arouse the emotions of young people of Generation Z. Many young people of Generation Z pay attention to the five senses, so anime advertisements must be creative in terms of the five senses.

The content of the advertisement should be novel, unique and innovative, emphasizing entertainment and fun. Making oneself more entertaining is a common way for young people of Generation Z to self-regulate when they are in the contradiction between confusion and anxiety.

Recently, M&M's, a well-known American chocolate brand, completed its brand upgrade. This brand upgrade continues the classic M&M I theme of "clown-like wit and humor". M&M's cool shoes and long legs bring new ideas to young people.

Poly and Jinsha Museum recently launched "Another Chengdu". Sing hip-hop while viewing the famous cultural relics and pandas in Sanxingdui. Share the new Chengdu with young people. This interesting and new style of anime advertising has attracted a group of young people very well.

2. Fun tonality

In the past, the brand image was quite conventional, which gave the young people of Generation Z a sense of distance and alienation.

Today’s Generation Z young people like to show their individuality on social media, and when watching anime commercials, they also hope that the brand’s characters are more interesting and have a more unique style. For this group of people, a brand is not just an endorsement of product quality, but also has to have its own unique character.

The virtual characters in anime advertisements can have distinct personalities. In this way, young people of Generation Z regard it as their friend. It is easy to generate affinity among young people of Generation Z, strengthen the brand's unique image, and bring the brand closer to consumers.

Want Want brand advertisements have always been fun and a little bit silly. This time, "The Untouchables 2" continues the fun and weird magic. The advertisement perfectly portrays the greedy and gluttonous character of the family.

3. Create a curious experience

Young consumers are the group that likes to explore new things the most. Because of curiosity, they can express their desire to explore and learn about the unknown world. It is also the driving force that stimulates young people of Generation Z to constantly try and understand the world. Curiosity is indeed a natural instinct that motivates young people of Generation Z to experience things, and it also makes them susceptible to the temptation of new things.

Because animated ads have more room for creativity than real-life ads, they can use virtual characters and plots to present curious content. The advertising ideas can also be more creative, which is in line with the curiosity of young people of Generation Z.

Therefore, anime advertisements can especially show things that are rare or have never been experienced by young people of Generation Z, stimulating their curiosity. This can often attract young people of Generation Z to watch and share, thus allowing anime advertisements to spread.

The "An Open Setting Collection" marketing campaign launched by the Freefire brand. Brands have discovered that young people of Generation Z love to play games. The settings of the characters and scenes in the game are very curious. This animated advertisement interestingly shows the process of game setting, which satisfies the curiosity of young people very well.

4. Find the pleasure points of young people of Generation Z

Today's Generation Z young people are no longer satisfied with basic living expenses, they like to pursue things that make them happy.

Making oneself happy has become an important driving force for consumption among young people of Generation Z. So what is the pleasure point for young people of Generation Z? Once this pleasure point is satisfied by the brand, the psychological or physiological state of young consumers will be immediately improved, and they will feel extremely happy. For example, young people of Generation Z particularly like a certain anime character to do something that they have always wanted to do but have never dared to do, and they will feel very happy. That’s the feeling.

If a brand’s animated advertisements want to understand the pleasure points of young people of Generation Z, they must be integrated into their study and life. Only by understanding their interests can you find the fun part. Generally speaking, what makes young people of Generation Z happy is mostly their interests.

The brand's animated advertisements can try to stimulate the interest of young people of Generation Z and make them have emotional and sentimental fluctuations. The "First Love" advertising and marketing campaign launched by PlayerUnknown's Battlegrounds has a wonderful and imaginative overall advertising content. It captures the excitement of young people of Generation Z very well and brings a feast of colors.

summary:

Today's Generation Z young people are gradually attaching less importance to products and services. Brands need to provide more fun and interesting content to young people of Generation Z through anime advertisements, so that they can regard brands as their friends. Although new anime ads have stricter requirements on brands, good anime ads will also increase the brand engagement of Generation Z.