Only 4% of users have enabled the new features of iOS 14.5 | About 40% of apps were rejected by Apple

Apple added the App Tracking Transparency feature in iOS 14.5, which is considered to be a major new feature that may change the App advertising industry and privacy security.

According to the feature introduction, App Tracking Transparency allows you to control which apps can track your activities in other companies' apps and websites to provide advertising or share with data agents. Apple said that this feature is mainly to give users more control over the data they share and to more clearly understand the purpose of this data.

A week after the release of iOS 14.5, market research firm Flurry Analytics conducted a sample survey of 2.5 million users in North America, of which only 4% allowed app ad tracking.

As for whether it is better to turn this feature on or off? According to Apple's official statement: After disabling "Allow Apps to Request Tracking", any app that attempts to request permission will be prohibited from asking and will automatically receive your request not to track. If you clicked Allow App Tracking by mistake, you can turn on the tracking function and turn off the tracking permission of this app. Therefore, this function can be turned off by default.

At present, many users have said that they cannot turn on/off App tracking transparency normally after upgrading. If you have allowed an App's ad tracking permission by mistake and want to turn it off. I will share with you a method to temporarily turn on privacy tracking permission: we just need to open Settings - click Apple ID - then click Media & Purchases - Sign Out. Then open Privacy, pull down, find Apple Ads - turn on Personalized Ads. Then return to Privacy, and the tracking function can be turned on normally.

Of course, if you want to turn on the tracking function normally, you are expected to continue waiting for the new iOS 14.5 version update.

Recently, there has been new progress in the lawsuit between game company Epic Games and Apple. According to a document, between 2017 and 2019, Apple received about 5 million application submissions for review each year, of which 33-35% of the application reviews were rejected by Apple. In other words, about 1.7 million applications are rejected each year. By 2020, Apple's rejection rate has reached nearly 40%.

In this regard, Apple's marketing director Kristian Kosminka said that if the App Store does not have a relevant review mechanism, the iOS system will be a "free" world, which is very dangerous for users and children.

Apple said that the App Store receives 100,000 app submissions every week, which are processed by 500 experts at Apple. Before entering manual review, the application is first analyzed by tools designed by Apple to check for malware and policy violations. Only after the analysis is passed will it be submitted for manual review.

Apple said that the App Store receives 100,000 app submissions every week, which are processed by 500 experts at Apple. Before entering manual review, the application is analyzed by tools designed by Apple, including static and dynamic analysis, to check for malware and policy violations. Only after the app passes the analysis will it be submitted for manual review.