1. Identify a Niche Topic To attract high-quality traffic, you need to use the same words and phrases as your target audience. This requires making sure your products, services, and industry are relevant to what searchers are looking for. The easiest way to do this is to check the related searches feature at the bottom of Baidu search results. Simply search for one of your main target keywords, or a phrase you think your target audience might search for. Then, scroll to the bottom of the page and look at the related searches. These suggestions are based on real user search data. 2. Use keyword tools to check rankings <br /> Maybe your competitors are ranking well, and while this means it may be challenging to achieve the ranking you want, it also means you don’t have to start from scratch when looking for keywords. 3. Find a mix of long-tail keywords and core keywords An effective SEO strategy requires targeting keywords of varying length and specificity. Long-tail keywords are the easiest to rank for, or lengthy phrases with very specific intent. Generally speaking, the shorter the keyword, the higher the monthly search volume, but these keywords are often very difficult to rank for. |
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