Mobile phone giants have come to their senses. Samsung announced that it will cancel mobile phone advertisements. When will domestic mobile phones follow suit?

As we all know, the revenue of mobile phone manufacturers is not only from hardware profits, but also from Internet advertising. Lei Jun has always emphasized that the essence of Xiaomi is not a hardware company, but an Internet company, similar to the combination of Tencent and Apple.

The principle is actually easy to understand: selling cost-effective mobile phones is to obtain loyal users; during the use of mobile phones, Internet income is earned through services. Most domestic Android phones have built-in applications in the system, and push advertisements from third parties, which is just a matter of more or less.

To be honest, the main culprit for the poor reputation of the Android ecosystem is that mobile phone manufacturers deliberately indulge third-party apps for the sake of profit. The good news is that a mobile phone giant has finally come to its senses and is ready to improve the Android ecosystem - unfortunately, this mobile phone manufacturer is not a domestic brand, but Samsung.

On August 18, Samsung issued a statement to overseas technology media: Samsung mobile phones will cancel all advertising push for system native apps, and this decision will be implemented later in 2021. So far, including Meizu in others, Samsung is the second mobile phone brand to announce the cancellation of system built-in advertising.

It’s just that this time it’s more important and has a wider impact.

Although Samsung's market share in China is terrible and it has even been ridiculed as "Little Meizu", objectively speaking, Samsung's influence in the Android camp is still huge - don't forget, according to statistics released by Omdia, Samsung is still the mobile phone brand with the largest global market share.

In fact, in the past two years, consumers have been calling for the cancellation of mobile phone ads. Meizu has observed this keenly and made the "three zero system" its main selling point. Although Xiaomi has not said it publicly, it is also secretly popularizing the tutorial of "turning off system ads".

Now that Samsung has taken the lead in canceling ads, there is no reason for domestic mobile phone manufacturers to sit idly by. To be honest, it is only a matter of time before domestic mobile phones cancel system built-in ads and change the structure of Internet revenue sources.

In my opinion, the impact of canceling built-in advertisements on mobile phones is actually not that big, because the commission from in-app purchases in mobile games is where the big money can be made - and this method is relatively more covert and less likely to arouse consumer disgust.

This is what Apple does. It not only takes a commission from game recharges, but also takes advantage of the internal consumption of apps. However, after all, mobile phone manufacturers provide hardware platforms and have to maintain the system, which requires profits to maintain, so it is reasonable for them to make some money.

As consumers, we are more concerned about whether the system is efficient and pure. Nowadays, many people buy mobile phones for their elders, but they dare not buy Android phones. They would rather buy iPhones because they are afraid that the elderly do not understand mobile phones and will not know how to distinguish when encountering unscrupulous promotions. If the built-in ads in the mobile phone system can be cancelled, I believe this phenomenon will be much better.