Summary and conclusion of Apple Store and Google Play app releases!

Summary and conclusion of Apple Store and Google Play app releases!

App release has become a crucial part of the product. Personal experience and company product launch – listing – update every step

As a member of the startup team, I have some thoughts on product launch that I would like to share with you:

  • Product Release Process and Specifications
  • Release Notes Details
  • Release Confirmation

Product Release Process and Specifications

1. Purpose

The release of an app involves many steps. To ensure that each step is fully prepared before release,

The following release specifications and procedures are specially formulated.

2. Notes:

2.1 A release plan must be developed for the official release

1. Expected functional points of the released version (including bugs that need to be addressed)

2. Estimated date and time of hearing

(Note: Bugs found during the proposed version iteration, except for serious logical errors or crashes, will not be added to this iteration task)

3. Notify technical staff and relevant personnel at least one day in advance to prepare;

4. Tester report and test conclusion

5. Each technician confirms that the code has been synchronized

6. Check whether the connected server is an official platform

2.2 Try to avoid reviewing or releasing versions during the following times

  • Weekends, public holidays or the day before a long holiday
  • Near the end of get off work

(Note: It is recommended to publish or submit at the beginning of each week and in the morning. If problems or deficiencies are found later, the technicians will have more time to fix and test them in time.)

3 Materials to be prepared before publishing:

  1. Version update content description
  2. The installation package has been tested and confirmed to be problem-free
  3. Version number confirmation
  4. Determine whether additional information is required for review
  5. Confirm the accuracy and completeness of the information to be submitted

(Note: Each technician needs to carefully confirm the accuracy and completeness of the submitted information again to avoid unnecessary omissions)

4. Steps:

  1. Local test and confirmation
  2. Package upload
  3. Set as internal beta version
  4. Testers download and test whether they can be installed normally
  5. Check the version number and updated features
  6. Tester confirmed
  7. Create a release and fill in relevant information
  8. Final confirmation submission information
  9. Submit for review

5. Release notes in detail

Release Confirmation

Based on confirmation from the person in charge of each link, it is finally confirmed that the product has reached the upper limit standard.

The above content is some of my brief talks and experiences, and also a summary of my efforts and experiences at work. After graduating from university, I devoted myself to working on Internet products. I was moved by the passion and dream speeches of our bosses, and I persisted in going down the road of products.

In fact, products involve various aspects such as products, technology, and operations . There is no best self, only the best team. The years we have spent together in anticipation, sadness, frustration, surprise and joy are invaluable. With everyone's wholehearted cooperation, we will be rewarded for our efforts after the product is launched. I believe that good products are created with care!

We all have dreams, what if they come true! come on!

APP Top Promotion (www.opp2.com) is the top mobile APP promotion platform in China, focusing on mobile APP promotion operation methods, experience and skills, channel ASO optimization ranking, and sharing APP marketing information. Welcome to follow the official WeChat public account: appganhuo

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This article was written by @浅小婷 and published by (APP Top Promotion). Reprinting this article requires the consent of Top Promotion , and please attach the link to this article!

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