How to use WeChat mini program to attract customers? Analysis of online and offline operation strategies of mini programs

In the WeChat ecosystem, merchants can use public accounts, WeChat groups, personal accounts and other channels to accumulate fans. WeChat, which has strong sociality, can not only solve the trust problem in the traditional e-commerce industry, but also guide users to use mini-programs for fission, and then use public accounts to conduct content marketing and traffic monetization for the users obtained by fission. Users can also make purchases through mini programs. Use the official account to accumulate fans and then direct them to the mini program to complete the conversion. Use content marketing to play with the fan economy to improve user brand loyalty. Use the official account + mini program method to connect content and purchases, and help mini program merchants quickly increase brand exposure and user conversion rates.

How to use WeChat mini program to attract customers? Analysis of online and offline operation strategies of mini programs

Improve user management and enhance user experience
Mini Programs can help companies connect online and offline and do a good job of sales and service. They also have great advantages in acquiring and attracting customers. However, based on the use-and-go characteristics of Mini Programs, it becomes very important for businesses to retain users and encourage them to repurchase. By utilizing the mini program’s comprehensive membership management system, merchants can enhance user experience, thereby increasing retention of old customers and achieving fission of old customers bringing in new customers. Through refined operations on users, new users can be converted into old users, and then old users can be developed into long-term stable users.

Traffic sharing promotes the healthy development of the mini program ecosystem
Italian economist Pareto proposed that 20% of the people in society own 80% of the wealth. In the mobile Internet era, it is necessary to control the other 80% of user traffic and use the personal resources of these users to build a traffic alliance, thereby forming a traffic sharing economy with the help of the power of each user.

Empower offline physical stores to activate users
In the final analysis, the mini program is a tool that connects online and offline. The mini program empowers physical stores to help more businesses that are struggling to operate offline to "get moving" and achieve the effect of mutual diversion between online and offline. It can provide offline users with a better consumption experience, and at the same time it can also attract offline users to online so as to manage users and encourage them to repurchase. Through the scenario-based marketing of mini programs, users can be activated and converted in specific scenarios. In store operations, mini programs are also used to greatly improve the convenience of user operations. For example, the catering industry uses mini programs to realize queuing, ordering, and checkout, which reduces user waiting time and improves store service efficiency.

Good offline traffic management is the most effective way for physical store merchants to improve operations and increase revenue. Combined with the mini program's lower R&D costs, huge user traffic and complete monetization channels, the mini program + physical merchant model can help many physical merchants stand out in the fierce market competition.

Jimifeng Network builds its own mini-programs for merchants in various industries. WeChat ID: 18673936764