5G has not yet gained widespread consumer awareness, but 5G phones are already selling like hot cakes. For many consumers, the "iteration" of 5G has not brought about an "iteration" in user experience. Although they do not use 5G on a regular basis, they will only buy a 5G phone when they buy one. A newly launched 4G phone is already outdated in front of a 5G phone.
4G high-end phones are no longer popularMany people have noticed that the Huawei P50 series has sold well after its release, but compared with the P40 series, which was in great demand after its release, it is hard to say that it is a hot seller. The P50 series continues Huawei's high-end genes, but it only has a 4G version, which has become a hesitation point for consumers when choosing. The same situation happened to Huawei's Mate40 series. The Mate40 series, which was harder to buy than Spring Festival train tickets, later launched a 4G version, and the buying craze died down. If you say that 5G is useless, many users will agree. But when buying a mobile phone, 5G has become a must-have. So, what are you buying when you buy 5G? 73% of users believe that 5G is a false demandIn a poll of 250 people, 73% of users believe that 5G is a false demand. Many users said that the 5G switch on their mobile phones is often turned off because it consumes power and money when turned on. How much power and money does it consume? It is understood that the power consumption of 5G mobile phone chips is about 2.5 times that of 4G mobile phone chips. After turning on, the power that can be used for a day can only be used for half a day. The 5000+mAh large battery that Android is proud of is instantly on par with the 2000+mAh of the iPhone. Is it a loss? In the first half of the year, the number of users of 5G packages of the three major operators reached 450 million, and the unit price of 5G traffic dropped to 4.4 yuan/GB, but the average mobile Internet access traffic per household was about 50% higher than that of 4G users. It can be said that the price has increased as well as the quantity increased. The starting price of 5G packages is 2-3 times that of 4G, but since 4G can meet most usage scenarios, the 5G experience cannot increase exponentially after the price has doubled. In addition, the commercial development of 5G is slow, and 5G's super applications and consumer scenarios have not yet arrived, so consumers' perception of 5G is still very low. I can do without it, but you can't not give it to meWhy do you have to buy a 5G phone? One reason may be that there are too many 5G phones. According to the data from the China Academy of Information and Communications Technology, in the first seven months of this year, 151 million 5G phones were shipped, accounting for 74.3% of mobile phone shipments in the same period. As of the end of July 2021, the cumulative shipment of 5G phones in the domestic market reached 327 million. Among every 10 people who buy new mobile phones, 8 will buy 5G mobile phones. What reason do I have to use 4G? 5G has been upgraded as a major selling point, creating a sense of "iteration". As one salesperson said in an interview, "When they sell it, as soon as you say it's a 4G phone, they immediately think it's an old phone." In various promotions, 4G is rarely mentioned, and people are subtly "infected" to think that 4G phones are old phones. Although the "iteration" of 5G is not the same as the "iteration" of the user experience, a major driver of electronic consumption is "trying new things" and "buy new, not old" is the golden rule of this market. In any case, a newly launched 4G mobile phone is already outdated in front of a 5G mobile phone. Not using it today doesn't mean you won't need it tomorrowMost new phones in the mainstream market for the vast majority of users are 5G phones, so it can be said that it is not that I have to buy it, but that I have no other choice. Since I want to change my phone, of course I have to do it all at once. 5G means high configuration. The new generation of advanced process chips are already 5G chips. There is no need to deliberately choose low-end 4G because of the heating problem of 5G. At a time when mobile phone configurations are highly homogenized, today's mobile phones rarely have unbearable shortcomings. This means that a mobile phone can be used longer. It is understood that the average mobile phone replacement cycle has reached 25.3 months. With a replacement cycle of more than two years, will 5G always be "useless"?According to data from July, the three major operators have built more than 978,000 5G base stations in total. The number in May was 819,000, with more than 150,000 built in two months. By the end of the year, my country will have opened 1.4 million 5G base stations. In terms of industry applications, the three major operators and various industries are deeply exploring 5G application scenarios. According to the current speed of 5G promotion, you may not feel the 5G on your mobile phone today, but that may not be the case tomorrow. But then again, users who still buy 4G phones today cannot say they are losing out. For phones like the P50, giving up 5G does not mean giving up the experience. In the future, once the price reaches a good level, it may be out of stock again. ConclusionThere will be no more 4G mobile phones in the mid-to-high-end market next year. |
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