How to promote conversion by operating local life circle mini program?

2021 is almost a month away, and it is less than a month away from the Spring Festival Gala of the Year of the Ox. In the past year, the daily active users of short videos have reached 600 million. Payment has just been launched, and it has become the exclusive sponsor of the Spring Festival Gala. It can be seen that short videos are no longer an invisible business position. More and more merchants and store explorers are planning to enter the local life circle and settle in the local life circle. A platform is needed to carry it and provide a living environment for the business circle on short videos. 【WeChat: jimif1】

Speaking of this, we can naturally think of the Duguan Life Circle Mini Program . As one of the first mini-program technology service providers in China and the first internal testing partner of the local life mini-program, the Life Circle Mini Program launched by Duguan Interactive in July 2020 has covered more than 300 cities in just a few months, and the platform transaction flow has reached more than 10 million.

Some people want to join the life circle mini program, but they are worried about how to operate it. Today's article is to share some operation strategies with you based on examples. Take out your notebook and write them down~

1. Cultivate expert accounts

For operators of life circle mini programs, cultivating their own expert accounts to increase fan base, or choosing to cooperate with experts with many fans, large traffic and strong influence, will be very beneficial for the dissemination and exposure of store exploration videos in the later stage. The same video is more likely to attract attention when posted on an expert account with a higher fan base than on an account with a lower fan base. At the same time, the more influential the celebrity, the more persuasive he is, and more followers will be willing to try his recommendations. For example, Beijing Buy Discounts site's partner, Beijing Play with Me, is an account with 2.778 million followers. With such a fan base, it is easier for each video to achieve a one-call-many-response effect after a link is attached.

2. Keep updating videos

As a review and recommendation account, the store exploration account needs to continuously update its store exploration photos and recommend more fresh check-in spots to users. At the same time, it requires the operator to invite as many merchants as possible to join, so as to provide more options for expert photography. Regularly updating videos can allow users to see more recommendations and increase user dependence. If there is no update for a long time, users will conclude that this is an account that is of little use to them and may not pay much attention to it. By continuously updating content, the platform will detect and give more traffic, which can also increase user stickiness. The latest merchant discounts can also bring more conversions.

3. Video mount link or POI mount applet

The presentation of the Life Circle mini program can be mounted on the video in the form of a link, embedded in a POI, or directly mounted in the live broadcast room. Users can directly search for the name of the mini program to enter the mini program, or they can enter the mini program by watching videos or live broadcasts. Then the operating account will attach the corresponding product package to each video when publishing it, or attach the mini program to the POI, so that users can directly click on the link to make a purchase when they see the video, which is more convenient and faster to increase the number of orders. Each video on the Beijing Follow Me account will be attached with a corresponding link or POI location, allowing users to directly purchase and achieve conversion at the first time.