"Addicted" was taken off the shelves. Only online dramas that break the bottom line can become hits?

Recently, some netizens discovered that the online drama "Addicted", which became popular during the Spring Festival, has been removed from the entire network. The major video websites can no longer search for the drama, and all related behind-the-scenes videos have been cleared. This online drama, adapted from the novel "You're Addicted" by the online author Chai Jidan, has entered the top ten online drama daily broadcast list in just over ten days since it was launched on January 29, with a total of over 100 million hits, and its popularity is no less than the previously popular "Go Princess Go". As for the reason for the removal, major websites have not responded, but some netizens speculate that the reason for the removal may be related to its subject matter.

This web drama adapted from an online novel tells the story of a pair of high school students crossing gender boundaries. The two male protagonists in the drama became brothers because their parents divorced and remarried. They were in the same class by chance, and a series of emotional collisions were derived from their youth. Regarding the overnight popularity of the drama, some viewers commented that it was mainly because the drama focused on the theme of transgender love and released many large-scale tidbits during the broadcast. However, this may also be the reason why it was taken off the shelves.

It is not new for online dramas to be removed from the shelves for deletion and re-examination. From last year to this year, many popular online dramas such as "Go Princess Go", "Grave Robbers' Chronicles", and "Psychological Crime" were once removed from the shelves due to excessive content, but soon they were given the opportunity to see the light of day after deletion and revision. This time, "Addicted" was said to be permanently removed from the shelves. Not only that, some netizens posted screenshots of chats, saying that the DVD of "Addicted" originally planned to be released by the crew has also been banned, and all content related to "Addicted" has been banned.

From "Go Princess Go" which made the audience shout "ruining the worldview", to "Addicted" with a bold and cross-border theme, the hit online dramas this year seem to be unable to escape the word "heavy taste", and sensitive themes seem to have become the magic weapon for online dramas to become popular. But choosing sensitive themes also means more risks. Since the beginning of this year, there have been many reports from the outside world that the State Administration of Press, Publication, Radio, Film and Television will strengthen the review of online dramas, which means that even if there are production companies planning to take a different approach with sensitive themes in the future, it may not be easy to censor. A practitioner believes that the previously removed works such as "Legend of the Phoenixes" and "Grave Robbers' Chronicles" do not have too many problems in the general direction, and can be put online again as long as the details are deleted and modified, "but some overly sensitive themes are difficult to change, and there is little room for change." Online dramas like this that have a negative impact on teenagers should be taken off the shelves. (Zeng Suodi)

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.