WeChat, a social communication software with more than 1 billion users, has long become a necessity in people's daily lives. People have also become dependent on the many life functions it provides. It can be said that we cannot live without WeChat nowadays. Every time WeChat is updated, it will be on the hot search list with its own traffic. Recently, the news that "WeChat will provide paid cloud storage service for chat records" has caused heated discussions online. According to relevant media reports, the paid cloud storage service for chat records that WeChat plans to launch will be charged on an annual basis, 180 yuan/year for Apple users and 130 yuan/year for Android users. However, the exact amount of data that can be stored for this fee has not yet been determined, and the specific details have not been finalized. We should all know about cloud storage. Each brand of mobile phone has its own cloud storage space, which can store users' photos, videos, call logs, contacts and other important information on the phone, and can be synchronized when changing to the same brand of mobile phone. In addition, there are third-party software, such as cloud disk space like Baidu Netdisk, which can also store related data files. However, these cloud storage services are all limited in capacity, and the capacity provided for free is basically a drop in the bucket compared to the user's data information. Therefore, paying for more storage space has become a choice for users and a way for these cloud storage services to make profits. Taking my mobile phone as an example, the paid expansion of cloud storage space is charged annually, 50G-2048G, and the fee is 58 yuan to 498 yuan. Baidu Netdisk provides relatively more storage services, which are charged monthly, quarterly, and annually. The annual super membership also costs 298 yuan to provide 5120G storage space. From this, it can be seen that the phenomenon of paying for cloud storage is everywhere. As for why the fee is charged, on the one hand, it is to make the software reach a balance between income and expenditure to maintain operation and continue to provide services to users; Another aspect is to gain revenue. The purpose of the creation of an APP is to gain revenue, but the revenue forms are different. Therefore, charging for cloud storage is inevitable. The only controversial issue that needs to be considered is the charging standard. Let’s go back to WeChat. Most people feel that WeChat is gradually becoming like QQ, and that the systems that were used in QQ many years ago are being used again on WeChat. To be honest, I have the same feeling, but regarding the paid cloud storage service for WeChat chat records, I think it is mainly provided for business people. Many people cannot clear the files left behind by office work immediately, and the gradually accumulated files cause WeChat's memory to increase significantly, occupying the phone's memory. Moreover, WeChat is relatively troublesome in transferring chat records, and it is easy to experience connection interruptions. From this perspective, cloud storage services are very necessary. The most important controversy about this service is the rationality of the charges and its impact on other functions of WeChat. There is currently no clear information about how much storage space can be provided by this fee. If the charging standards do not match the storage space provided, the service is bound to cause controversy. In addition, when providing this service, it should not affect the use of other WeChat functions, nor should there be any situation of bundling functions or inducing payment. If the reasonableness of the charges can be guaranteed and does not affect the normal use of other functions of WeChat, then this cloud storage service is necessary. In addition, safety is also a factor that needs to be considered. In the era of big data, personal privacy information is at risk of leakage at any time. Protecting users' data information is the most critical factor for the existence of these cloud storage spaces. If the trust is lost to users, it will be extremely fatal for any operator and may lose most of the users. WeChat is no longer just an ordinary social communication software. Especially when WeChat payment and mini programs appeared, it has become a daily necessity for users. Most users hope that WeChat can provide them with better services. If the paid cloud storage service for chat records is set up reasonably, I think users will not have much resistance. As for how WeChat will promote this service, we can continue to pay attention to the relevant developments of WeChat. |
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