Why do many people prefer to buy the iPhone 13 at the first launch rather than waiting for Double Eleven?

You may say no, but your body is honest. Many people may not have expected that the popularity of the first sale of iPhone 13 can be described as "empty streets". It has to be said that the popularity of iPhone 13 far exceeded our expectations.

The products were sold out in ten minutes on Apple’s official website. The servers were overwhelmed and the product became a hot topic.

The products were sold out in seconds after they went on sale on JD.com, and many people couldn’t buy them even though they waited in time.

The situation on Tmall was not much better, with popular colors sold out in 3 minutes. Apple only resumed supply of some colors after restocking overnight.

Many Apple fans joked that other competitors should learn from this and sell their products at such high prices but still in short supply. This is called "hunger marketing."

You know, the iPhone 13 is a high-end product starting at 5,999 yuan, and ordinary people have to hesitate before buying it. The question is, why do many people prefer to buy the iPhone 13 at the first launch instead of waiting for the price to drop on Double Eleven?

People who have experienced it say that the reason for not waiting for Double Eleven is very simple, and it can be divided into two points!

No room for price reduction

Unlike the iPhone XR, the iPhone 13 is priced reasonably, and there is not much room for price reduction in the future. If you look closely, you will find that the core configuration of the iPhone 13 has four major improvements: storage memory starts at 128GB, the screen quality reaches the level of the previous generation Pro, the Qualcomm X60 baseband with lower power consumption, and a narrower bangs.

In addition, although the improvement of the A15 chip is limited, the CPU has not changed much, and the main upgrade is the increase in GPU cores and stronger gaming performance. However, it is undeniable that the A15 still has no rivals in the field of smartphones.

Under this premise, the initial price of iPhone 13 is about 800 yuan cheaper than the 128GB version of iPhone 12.

Apple rarely cuts prices during Double Eleven

Apple rarely cuts prices during Double Eleven because it has only been released for two months, market demand is at its peak, and Apple is still in the process of ramping up its production capacity.

Prices will only fluctuate when the popularity of the product decreases and supply exceeds demand.

Taking the iPhone 12 as an example, in the JD channel, the iPhone 12 did not reduce its price during the Double Eleven period. Instead, it waited until 4 to 6 months later, when new Snapdragon 888 phones were launched on the market, before it began to fluctuate.

Before Double Eleven, competing products of the same level as the iPhone 13 were not released at all. Why would Apple lower its own price?

Of course, if you want to include Pinduoduo, the price has already dropped by 500 yuan, and there is no need to wait for Double Eleven.

Therefore, in channels with more reliable after-sales service, iPhone prices generally will not be reduced on Double Eleven - buy early and enjoy early, buy late and get discounts.

Summarize

Of course, the most important reason is that the iPhone 12, as Apple’s first 5G mobile phone, is not mature enough. We can see that the most complained problems of the iPhone 12 have been improved on the iPhone 13.

For example, in order to solve the power consumption problem of 5G, the iPhone 13 upgraded the Qualcomm X60 baseband and increased the battery capacity; for example, in order to solve the green screen problem, the iPhone 13 directly improved the screen quality.

Many people gave up buying iPhone 12 for iPhone 13 and endured for a whole year. Now Apple has finally released iPhone 13, increasing the quantity and reducing the price. Apple fans can't wait any longer.