Taobao has changed its face! "Elderly Mode" officially launched before Double 11: bigger fonts and simpler operation

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Some time ago, mainstream apps such as Alipay and Ele.me have made improvements to be more age-friendly and launched an "elder mode" with larger fonts and simpler operation methods, making it more convenient for parents and elders to use.

On October 12, Taobao officially launched the "Senior Mode" in its latest version before Double 11, allowing the elderly to shop online without obstacles.

According to reports, Taobao's senior mode transformation mainly consists of three parts: information simplification, font enlargement, and online voice assistant. Officials said that the core of the senior mode is to help the elderly see more clearly, operate more simply, and shop more conveniently when browsing Taobao.

According to actual tests, in the latest version, you can switch to "Elder Mode" by clicking "Mode Switch" in "Settings" in the upper right corner of "My Taobao".

Subsequently, the information structure of the homepage was changed from the standard double-column display to a single-column display; both the product images and product names were enlarged. The same transformation also included the "My Taobao" page, which is clearer and simpler overall.

Taobao Elder Mode Home Page

At the entrance of the homepage, Taobao Elderly Mode only retains four functions related to consumption and entertainment, such as "gold coins for money", "receive fruits", and "candy". It is reported that these are also the most popular interactive functions among the elderly.

It is worth noting that the transformation of the elder mode covers the entire shopping process, including first-level pages such as "Home" and "My Taobao", as well as search, product details page, order confirmation page, etc.

In addition to changes in display, Taobao's senior mode also makes it easier to recommend products suitable for the elderly, such as fishing rods, square dance supplies, etc.

At the same time, Taobao's senior mode has specially launched an intelligent assistant "Tao Xiaobao". Users can search for the products they want to buy and find official customer service through voice, which can effectively solve the problem of seniors' inconvenience in typing.

However, Taobao officials also revealed that the transformation of the product details page and Taobao functions are still in the grayscale testing stage, and currently only some users can use them. They will be open to all users in the future depending on feedback.

"In the future, we are also considering adding functions such as children helping to pick and choose, so that the elderly can buy products more easily." Xichen, project leader of Taobao's Senior Mode , said that the launch of Taobao's Senior Mode is only a key step in the transformation to be age-friendly, and it will be continuously optimized based on the usage feedback of the elderly.