Alipay Jiebei changed its name to Credit Loan Jiebei and responded: Brand isolation has been initiated and services are not affected

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On November 8, some netizens discovered that the name of Alipay's "Jiebei" has been changed to "Credit Loan", and it is clearly stated that the service is provided by the bank.

The product screenshot shows that the “Credit Loan” page will display the information “Financial services provided by XX Bank” in a prominent position.

After entering the loan page, you can also see information such as daily interest rate, initial annual interest rate, total interest amount, etc. in the "Loan Details and Agreement".

Jiebei responded that it is gradually advancing brand isolation , and several licensed financial institutions including Ant Consumer Finance Company will jointly provide users with more convenient and high-quality small consumer credit services.

In the future, Jiebei will be provided by Ant Consumer Finance and become an exclusive brand of Ant Consumer Finance. Credit services independently provided by banks and other financial institutions will be displayed on the "Credit Loan" page.

During the brand isolation process, the user's service experience will not be affected, and core processes such as activation, account checking, interest calculation, borrowing and repayment will not change.