Apple dominates the domestic mobile phone market in October. What is the way out for domestic manufacturers?

1. Apple phones are going crazy.

Not only did the market share of the 5,000-8,000 yuan price range reach 83.6%, and the price above 8,000 yuan reached 94.1%, but the overall market share also ranked first with 26.5%!

These three figures explain everything. It is good to have technology and strength. In the future, the domestic market, especially the high-end market, will gradually become quiet without the competition of Huawei mobile phones. After Huawei gave way, all domestic brands that impacted the high-end market have now stopped. It seems that before Huawei mobile phones return, Apple will dominate the world. This is the reality.

Apple's mobile phone, with such a high price, has won the first place in the overall market share, which fully demonstrates the strong purchasing power of the domestic market. It can be seen that the high-end mobile phone market is not small in scale, but that domestic brands lack competitiveness. Apple's undisputed record tells its peers what to do if they want to participate in the high-end competition.

2. Xiaomi (and Redmi) mobile phones have "left".

Xiaomi's performance in the domestic market can be described as dismal. The only thing that deserves praise for Xiaomi and Redmi phones in the domestic market is that they have a 57.2% market share of mobile phones priced below 1,000 yuan, far ahead of the competition.

Fortunately, Xiaomi's performance in overseas markets is not bad, which is the highlight of Xiaomi mobile phones. However, the domestic market is after all the base camp, and Xiaomi's share has fallen to 10.8% too quickly. After all, the overseas market is still in the market development stage, and it is not easy to make a profit, so Xiaomi should pay attention to the battle to defend the domestic market.

But please note that you can't just rely on opening stores and marketing, you also have to increase investment in research and development! Xiaomi once surpassed Apple and took the second place in the global market share, but was quickly counterattacked by Apple, which shows that "self-developed pork" is really delicious and should be taken seriously. It's okay not to learn from Huawei, but it will be difficult if you don't learn from Apple either.

3. OPPO and vivo performed mediocrely.

In fact, after Huawei (including Honor) mobile phones suffered a temporary setback, three major domestic manufacturers including Xiaomi, OPPO, and vivo once launched an impact on the market vacated by Huawei. However, they only divided the low-end and mid-end markets, and the high-end market was obviously strongly suppressed by Apple, with almost no results.

The common shortcoming of all domestic mobile phone manufacturers is the lack of core competitiveness. They do not have independent core technologies such as operating systems and chips. They have market share but no firewalls or moats. Now, under the dazzling light of Apple, even part of the mid-range market has been absorbed.

4. Honor is gradually regaining lost ground.

In October, Honor ranked fourth with a 13.7% share, but it has clearly surpassed Xiaomi and is very close to OPPO and vivo. The speed at which Honor has recovered its market share in the past few months shows that it still has considerable strength. With the release of new models in December, Honor may be a rare highlight of domestic brands this year.

However, Honor also faces difficulties in entering the high-end market, and the competition with OPPO, vivo, and Xiaomi is becoming increasingly fierce. It may soon enter a pressure zone for market share growth. I hope Honor can give full play to the Huawei genes it brings, and win glory for domestic mobile phones in the absence of Huawei phones.

5. Huawei phones are the most difficult.

The 6.9% market share is mainly supported by 4G mobile phones. You should know how difficult it is. It is not easy. We don't need to ask too much of Huawei, but we must persevere and believe that a turnaround will come.

It is difficult to expect the United States to relax its suppression of the Kirin chip, one of Huawei's two core competitive advantages in mobile phones in the short term; the other is the Hongmeng system, which is mainly supported by existing models and its development is too slow.

The inventory of Kirin chips will obviously be tighter in 2022. As long as there is hope, it is not a bad idea to use chips from Qualcomm, MediaTek, and Unisoc.

Now it seems that the biggest possibility is that Huawei phones will have to take care of Apple. The value of Hongmeng system is too great to fail. Many old models of Huawei and Honor phones are already equipped with Hongmeng, so the promotion of Hongmeng system in 2022 should seek new breakthroughs and cannot rely on Huawei alone. If Hongmeng system fails in the end, domestic mobile phones will have no hope of turning around.