What skills do SEO novices need to master?

As an SEO personnel, the purpose of our website optimization SEO is to rank and attract traffic. However, for some of us who are new to SEO, which aspects should we optimize and what techniques do we need to master? This is where things get a bit more daunting. Regarding this issue, today Dongguan SEO editor Feng Chao will share with you what techniques SEO novices need to master .

What skills do SEO novices need to master? The basic SEO skills that SEO novices need to master are as follows :

1. Navigation Please make sure that your website navigation is linked in the form of HTML. All pages should be extensively interconnected; if this is not possible, consider creating a site map.

2. The home page of the website (home or index page, etc.) should be in text format rather than flash. This text should contain your target keywords or target phrases.

3. Tags
<title> </title>This is the title tag, which should contain your most important target keywords.

4. Meta Tags
The 'description tag' and 'keyword tag' should contain your target keyword or target phrase, but not repeat them.

4. Alt Tags
Important images on the website, such as logos, photos, navigation images, etc., should be given a brief description.

5. Keyword text In your site, there should be some pages with high keyword density. But don't overuse this method, otherwise it will be regarded as cheating by search engines and will backfire.

6. Please do not use software or automatic submission services to submit to search engines. In fact, there is no need to submit your URL to hundreds of search engines. The five major search engines and directories account for 90% of search traffic. It is enough to manually submit your URL to a few familiar search engines, which will not take you more than a few minutes.

7. Make friendly links with peer websites, preferably sites with relevant content and higher PR values ​​than your own. Never join a link farm (Link Form), as that will get you blocked by search engines.
The above is some very brief SEO optimization knowledge, but it is very useful for SEO novices. If you want to know more about SEO and want to have a website to make a living, you can visit Dongguan SEO Feng Chao's blog.