Baidu map marketing uses Baidu maps as a display method, so that when users search for a certain word through the browser, it will be ranked higher. Taking the search for "Dongguan SEO" as an example, you will find that the rankings of SEO optimization of various Dongguan websites will appear on the homepage. So from the user's perspective, will it generate a certain marketing conversion rate? The answer is yes. 1. How to do Baidu Map Marketing <br /> Open the homepage of Baidu Map, you can see a free merchant mark in the upper right corner of the website. After logging in, enter "My Merchants" and mark new merchants to apply here. When applying, the name of the merchant is very important. It is best to include optimized keywords. The name of the merchant is also related to the pass rate and whether the subsequent Baidu search ranking can be improved. When uploading, try to fill in more information. 2. How to optimize ranking after the application is approved After the application is approved, you can search the name and address we marked through the official Baidu Map. However, when users look for information, they rarely enter the Baidu Map search. They usually search on Baidu. So, how do we optimize the ranking so that the information can be displayed on Baidu? When applying for a map, it is best to use keywords as the merchant name. If the application fails, you can add more words or find a Taobao agent to apply, but the map name cannot be repeated. Taking "Dongguan SEO" as an example, you can apply for "Dongguan SEO Co., Ltd." Secondly, claim the merchant. Claiming a merchant is equivalent to real-name authentication, which is more conducive to ranking. Without authentication, it will be difficult to rank on search engines. Third, when using Baidu to answer related questions, add the company map and remember that the questions must be relevant. Irrelevant questions will have no effect. Fourth, ask your friends to search for keywords every day and find your map. Click on other people’s maps first, close them immediately, then find your map and stay there for 2 minutes. Finally, the tags of Baidu Maps are also crucial. They are equivalent to the keywords of the website and can effectively improve the relevance of merchants, thereby giving better display when users search. 3. Persist in Optimization When your rankings gradually improve, don't give up on optimization. For example, if the bidding for your keywords is very fierce, you can slow down the optimization process. For example, instead of clicking every day before, you can adjust it to one or two clicks per week. If you persist for about a month, your ranking will be more stable. Baidu map marketing is often overlooked. In fact, this marketing method is very simple to operate. The shortcoming is that customers can find your address, but it does not provide a better display for the website and can only serve as a reference standard. |
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