How to analyze if a website is penalized by Baidu?

How to analyze if a website is penalized by Baidu? For friends in the domestic webmaster circle, it seems to have become commonplace in recent years that the websites they have worked hard to operate are punished by Baidu. Therefore, many times when there are small fluctuations in website traffic, rankings or inclusions, webmasters will think that the website has been punished again. In fact, in many cases it is just that the webmasters themselves are too sensitive. Here, Feng Chao from Dongguan Website Construction will introduce to you the analysis ideas of websites being punished by Baidu, so that you will not seem to be lacking in methods when facing penalties.

How to analyze if a website is penalized by Baidu?

We divide the website being punished by Baidu into 4 aspects: 1. Not necessarily a punishment; 2. Certainly a punishment; 3. Reasons for the punishment and solutions; 4. The mentality after the punishment. Let’s talk about them one by one below.

1. Not necessarily a punishment

As long as the changes in natural search traffic, natural rankings, or search engine indexing volume are not large, you will not be punished by Baidu. Not necessarily a punishment, mainly due to the following issues:
A. The homepage of the site is not in the first place;
B.domain homepage is not in the first place;
C. The number of site results and index volume increases or decreases significantly (as long as the number of effective indexed pages that bring traffic remains unchanged, there is no need to worry too much about other changes. It may be a change in the search engine algorithm or a glitch. Just pay attention to other websites);
D. Batch changes to website titles, descriptions, keywords, web page templates, etc. cause small changes in website search rankings and traffic (changes in some important ranking-related factors will definitely affect search result rankings);
E. The ranking of some keywords has dropped, but the overall search traffic of the website has not changed much (the search engine rank algorithm is constantly adjusting, and all website data is also changing. The website keywords may rise or fall, as long as the amplitude is not large, it is normal);
F. The homepage snapshot is stagnant or updates slowly (this is generally not directly related to the penalty, check whether the page update range and quality are normal or too weak);
G. The homepage snapshot regresses (refer to Baidu's official introduction to Baidu snapshots, or different versions of snapshots are displayed according to the query conditions, or Baidu is out of order);
H. The old content is included and ranked normally, but the new content is only crawled but not included (analyze whether the crawling log is normal, check whether there are bugs in the website structure and program, and check whether the spider can extract the content normally);
I. There is no abnormal operation, and the search traffic has a certain degree of change (small changes are normal. A slight drop in traffic does not mean a punishment, and a slight increase in traffic does not mean an increase in authority. SEOERs do not need to over-give themselves credit, nor do they need to blindly blame themselves);

How to analyze if a website is penalized by Baidu?

2. It is indeed a punishment

The main manifestations of a website being penalized by Baidu are as follows:
A. The website is included in the index, the snapshot is normal, but the ranking is completely gone (generally, the search traffic will be halved or almost gone);
B. The page is included, but there is no ranking when searching for the full title containing characteristic keywords (such as brand words);
C. The site has been stripped down to only the homepage: i. The old site is indeed punished; ii. The new site has content that is collected and deleted from time to time, which may be a probation period. The quality of the content can be improved and normal operation can be continued;
D. The homepage sometimes has no snapshot: i. It is indeed a penalty; ii. The search engine is out of order;
E. No snapshots of the entire site: i. The old site is indeed punished; ii. The new site content is collected and deleted from time to time, which may be a test period. Improve the content quality and continue normal operation;

How to analyze if a website is penalized by Baidu?

3. Reasons for punishment and solutions

When a website is indeed penalized by search engines, it is important to analyze recent operations and comprehensive data in a timely manner. Just because there was no problem in the past does not mean that there is no problem now. In many cases, the website is processed because the cheating data accumulates to a certain amount. It is most important to analyze the reasons in a timely manner and find solutions.
A. First of all, carefully check and think carefully whether your website has actively or passively done something that harms the user experience;
B. Don’t act rashly before you are sure of the real cause. You can communicate with everyone first and continue to observe for a period of time to see if it will recover automatically;
C. Improve the contact information of Baidu webmaster platform and Google webmaster to obtain website abnormality reminder information in time;
D. Problems within the site:
i. You can pile up too many keywords, which can cause a large number of pages to have low quality (don’t worry too much about “keyword density”, just let the keywords appear naturally, don’t add keywords abruptly);
ii. Too many unrelated links are recommended on the page, and the signal-to-noise ratio of the page is too low, resulting in a large number of pages of low quality (recommended links should be relevant and appropriate, and try not to let the content of affiliated links account for too large a proportion, and examine the page quality and link significance from the perspective of ordinary users);
iii. Are there any cheating TAG words? Are there any words like other brands’ official websites? (Baidu strongly recommends everyone, and words without relevant content and not in line with the website theme are not recommended; if you are unable to control the quality of the page, do not do it, and do not lose the big picture for the small);
iv. Is there cheating in the resolution of generic domain names? (Baidu is vigorously cracking down on this. Each subdomain has only one single page with low-quality content. It is recommended that each subdomain has some valuable pages);
v. A large amount of collected content, a large amount of low-quality pseudo-original content (all that should be cleaned up should be cleaned up, and if there is no ability to deceive search engines, don’t waste this effort);
vi. Contains a large number of links pointing to cheating websites (strictly control the outbound links to avoid being exploited by others, and remember to check the friendly links regularly);
vii. Contains a large amount of spam content;
viii. The website is used by hackers, including: black links, insertion of pages or use for pan-analysis cheating, passive use of the function of judging UA to return different content, malicious code modification, insertion of a large amount of junk content (such as gambling, pornography, etc.) into the page, and Trojan horse;
ix. Incorrect use of robots or meta;
E. Off-site issues:
i. There are too many junk external links (active or passive). It is recommended to use Baidu Webmaster Platform or Google Webmaster Disavow Link Tool;
ii. Don’t make the mistake of buying a large number of spam links. Use the link disavow tool.
iii. Suspected of being a garbage station group;
F. If you really can't find the reason, just file a complaint on the platform (select a web search product, not the Baidu webmaster platform). Maybe it was accidentally damaged. The site that was accidentally damaged can try to buy lottery tickets.
G. If the cheating is too serious, you must know how to give up;

4. How to analyze when a website is punished by Baidu?

The mentality after being punished
A. Be prepared to bear any consequences of cheating;
B. Why was it okay before but not now? (Search engines will also crack down on cheating. A lot of cheating data will accumulate over time and will be processed if it exceeds the tolerance of search engines);
C. Why did others do the same thing but were not dealt with? This is mainly because many details are different, and the anti-cheating algorithm is relatively conservative in the early stage to avoid accidental injuries, and will be gradually improved in the later stage;
D. Why did Baidu not deal with the cheating site after I complained to it? (Unless it is a site that seriously affects the quality of search engine results, it is impossible for the search engine to deal with a single site)