98sjw Catering Franchise Website Analysis Report
The keywords of 98sjw catering franchise network are mainly composed of five parts: home page keywords, category page keywords, product page keywords, search keywords, and brand keywords. At present, the editor only roughly analyzes the home page keywords and category page keywords. 1.1 Home page keywords The homepage often has a high authority, so the keywords assigned here should be the most core, and this resource should be used well. Figure 1-1 Home page meta tag From the above we can see that the website title is not used well. In addition, keywords are no longer useful, so the title must be used well. It would be better if you could add the company’s contact information in the description tag. Keywords: (1) Catering franchise Home page 1-2 meta tags From this we can see that the website keyword index is: 1326 (relatively high competition), (2) Restaurant chain franchise Home page 1-3 keyword index From this we can see that the website keyword restaurant chain franchise index is 168, and the competition difficulty is relatively medium. (3) Restaurant brand franchise 1-4 Keyword Index From this we can see that the website keyword index is 95, and the competition is relatively easy. Because when we write titles, we generally follow the weak_medium_strong method (search engines crawl from left to right). So our title can be written like this: Title: Catering brand franchise_Catering chain franchise_Catering franchise—98sjw catering franchise network 1.2 Category Page Keywords Since there are many category pages, I will take one of them as an example: "Hot Pot and Barbecue" 1-5 Since this part is not done very well, let's look at the analysis Since hotpot franchise also has many categories and prices, we can classify it by price and category. This simple and clear approach allows customers to easily find what they need and ultimately reach a deal.
The internal structure analysis will start from the details of the website and comprehensively analyze the internal structures of the website. 2.2.1 Header code part All header tags on the entire site are standardized and written in the following format. At present, the header tags of almost all pages in the entire site are not unified and standardized. The following header code is shown below: <head> <meta http-equiv="Content-Type" content="text/html; charset=utf8" /> <title></title> <meta name="keywords" content="" /> <meta name="description" content=" " /> <link type=" " rel="icon" /> <link type=" " rel="stylesheet" href=" " /> <script type="text/javascript" src=" "></script> <script type="text/javascript" src=" "></script> </head> 2.2.2 Image alt description At present, the alt tag of 98swj catering franchise network is relatively good. Adding alt descriptions not only helps search engines identify the meaning of images and increase the proportion of text content on the page, but also enables image search engines to include them and give them corresponding rankings, thereby bringing traffic to the website. Example: <img src="…" alt="Hotpot restaurant franchise"/></img> 2.2.3 Use of H1 tag The H1 tag allows search engines to easily identify the most important text on the page and increase the weight of the web page on the original basis. Generally, an H1 tag is added to the product title to make it stand out. Currently, there is basically very little (almost none) H1 tag on this website. Note: Adding the H1 tag strengthens the page keywords and increases the corresponding weight. 2.2.4 Nofollow Tag The function of the Nofollow tag is to tell search engines not to pass weight to the page. If a page has too many irrelevant links, it will disperse the weight of the relevant links of the page. Therefore, it is recommended to add a nofollow tag to pages that have no ranking significance. (This website does not have any nofollow added) The following are places where you need to add nofollow tags: the navigation section in the upper right corner, the right side of the navigation bar, the five-column help center at the bottom, and the footer of the website, as shown in the following figure. These places all require conditional nofollow tags to reduce the dispersion of website weight. 2.2.5 Sitemap At present, 98swj Catering Franchise Network does not have a website map. Because 98swj Catering Franchise Network has many categories, a well-designed website map is not only beneficial to user experience, but also beneficial to search engines' overall understanding of the entire mall. Generally speaking, there are two types of site maps. The first type is for search engines and is in XML format. The second type is for users and can be in HTML format, etc. 2.2.6 JS code There are a lot of JS codes on the website homepage and other category pages. If possible, try to use external calls to streamline the homepage code. This website has less js. Pretty well done. 2.2.7 Scripts There is no response when clicking on keywords in the homepage column page, and it needs to be modified in the background. 2.2.8 Breadcrumb Navigation Breadcrumb navigation lets users know where they are and where the current page is located in the entire website. It reflects the architectural hierarchy of the website, which can help users quickly learn and understand the content and organization of the website, thereby forming a good sense of location. But the breadcrumb navigation of this website is not well done and needs to be improved. 2.2.9 Navigation Secondary navigation refers to: secondary navigation, a concept in SEO, which is relative to the main navigation of the website and is generally placed in the footer of the website. When keywords cannot be placed in the main navigation for some reason, we can make keyword anchor text in the footer of the website to point to the corresponding URL. Doing a good job of secondary navigation plays a role in promoting the optimization ranking of website keywords on search engines. Secondary navigation is also called "full site link".
3.1 Basic SEO Data 3.1.1 Inclusion and backlinks
Look at the data: Through analysis, we can see that the anchor text of the website is not very good, and many keywords are not included (anchor text). In addition, at least 10 friendly links should be replaced (a total of 20 friendly links), and some friendly links need to be deleted and have no weight (some high-quality friendly links need to be replaced to improve the weight of the website). 4. SummaryThe editor has only roughly pointed out the areas that need improvement on this website. In addition, the article format (text) also needs attention. I believe that by improving some of the above-mentioned problems, the website's ranking and traffic will have a qualitative leap. |
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