What are the daily work contents of SEO and what are the tasks of SEO?

Before I knew it, I have been working in SEO for 5 or 6 years. During this period, all the friends who worked with Feng Chao changed their careers. Some went into sales, and some went into self-media. Only I am still silently persisting. But fortunately, every year there are still many newly graduated college students learning SEO, and I also lead a lot of SEO newcomers. Especially many newcomers who have just entered the industry don’t know what they should do. So what are the daily work content of SEO and what kind of work does SEO have? Let’s learn more about it with Dongguan SEO Feng Chao!

What are the daily work contents of SEO and what are the tasks of SEO?

1. Keyword ranking viewing and analysis requirements: Check the website's keywords separately every day, including corporate words, industry words, and long-tail words, and keep records of ranking changes.

Purpose: To analyze the changing rules of search engine rankings and thus improve keyword rankings.

2. Analysis of competitor websites includes internal articles, internal links, external links, friendly links and external promotions of competitor websites.

Requirements: Keep a record of the number of articles published by the competitor's website every day, the number of included articles, internal links, friendly links, and changes in external promotions, and analyze the changes in keyword rankings in conjunction with your own website.
Purpose: To analyze the changing rules of search engine rankings and thus improve keyword rankings.

3. Analysis of company website

Including article collection analysis, spider crawling time path analysis, and external promotion collection analysis.
Requirements: Every Monday, record the inclusion of articles published last week, changes in spider crawling, and the inclusion of external promotions. Analyze the inclusion, number of visitors to the external link publishing platform, and visitor types to select the best external promotion platform.

Purpose: To analyze the crawling rules of Baidu spider, 360 and other websites, so as to better guide the spider crawling path, thereby improving the website weight and keyword ranking.

4. Analysis of website visitors Behavior analysis of company website visitors, including the most visited pages, the most concerned article content, and the sources of visitors' visits.
Requirements: Analyze the daily visitor access sources, pages, traffic changes, etc., and make summaries and records.
Purpose: Analyze visitor behavior to improve the website's user experience and increase visitor order volume.

5. Adjust the content of the website

Adjust website content based on visitor behavior.
Requirements: Satisfy user experience without destroying the overall structure of the website and without causing adverse effects on SEO optimization rankings. Purpose: Analyze visitor behavior to improve the website's user experience.

6. External link construction, content update, article publishing on the company website, internal link construction, and external link construction.

Requirements: Publish 1-2 articles per website every day, and each website must have no less than 15 external promotions, and keep detailed records.
Purpose: To promote the company’s brand and services, while increasing website authority and keyword rankings.

7. Promotion requirements for Baidu, 360 Encyclopedia, and Q&A platforms: do 1-2 every day and keep records.
Purpose: To promote the company's brand and services, thereby increasing business volume.

8. Soft article promotion

Edit key articles based on monthly hot topics, such as auspicious days, festivals, and hot news, to attract traffic and enhance brand influence.
Requirements: The articles must be of high quality, with titles and content that are attractive enough to visitors, and no less than 4 articles per month.

Purpose: To increase traffic, increase brand influence, and thus increase business volume.

9. Find suitable keyword requirements: Use tools to find new long-tail words and arrange page optimization. Purpose: To increase traffic and thus business volume.

The above is the daily work content of SEO. What are the tasks of SEO? The above are just the specific content compiled by the editor in daily life. You can refer to them. If you have other better methods, you can also share them!