WeChat, a social software owned by Tencent, has been downloaded more than 1 billion times. WeChat is the most widely used application for daily communication, guiding people to conduct transactions on WeChat. So how can we attract fans through WeChat and how can we conduct WeChat activities to attract fans? Let’s learn more about it with Feng Chao of Dongguan Internet Marketing ! How to attract fans through WeChat and how to attract fans through WeChat activities? 1. Manually add friends Although adding friends manually is a bit painful, after a long period of accumulation, you can achieve very impressive results. In fact, many awesome teams have hired a group of people to manually add WeChat friends. Since QQ and mobile phone numbers can be bound to WeChat, we only need to find or purchase mobile phone numbers and QQ numbers, and filter out the data through some marketing software. We can add friends manually using multiple devices by ourselves or hire people to do so, and batch operations can achieve amazing results. 2. E-books. E-book traffic has been very popular in the past few years. Many people collected and organized some valuable articles or dry goods, and then made them into PDF e-books, and then gave them a very tempting title. Leave your own bait in the e-book. If those who read the e-book want to get these bait gifts, they will also take the initiative to add you as a WeChat friend. Similar to the group file sharing of useful videos above, it attracts accurate WeChat friends. 3. Baidu Knows: On Baidu Knows, you can leave your contact information by answering questions or posting questions. For example, "Someone is asking where there are cheap houses for rent?" You can then answer the questioner's question and leave your contact information during the follow-up process. I have personally used this trick when I was a Taobao customer during the Double Eleven last year. As long as you answer other people's questions seriously, about twenty people will add you on WeChat every day. 4. Baidu Tieba Baidu Tieba can be said to be a precise fishing pond, because each Tieba has its own theme. For example, if it is a weight loss bar, then basically the people who visit this Tieba want to lose weight or the people around them want to lose weight. So they come to the Tieba to see if there are any successful weight loss cases. If there are successful weight loss cases, they will want to try this weight loss method. In fact, many people who develop products post various case studies on forums in order to resonate with those who need to solve their problems, thereby achieving the goal of attracting fans. 5. Email marketing: Email marketing can collect and organize the QQ numbers of targeted customers in advance through various marketing software, and then send emails to these targeted customers' mailboxes through multiple accounts. Since some keywords are blocked in mailboxes now, we must first test whether the email can reach the other party's mailbox normally before sending the email. 6. WeChat group WeChat group is also a fish pond, but when choosing a WeChat group, do not join the advertising group, because after entering, they are basically sending advertisements, and these people are not of much use to us. When looking for a group, it is best to look for a paid group. People in these groups are basically willing to pay for their needs. As long as the value you share in the group can solve the needs of these people, basically many people will add you as a friend for further contact. 7. QQ Group 8. Big account recommendation Big account recommendation is actually the fastest way to attract fans, but it is also the method with the highest threshold. Generally, if we go to some big accounts for recommendation, the price of one recommendation is basically thousands of dollars. Moreover, how many fans you can attract through the other party's recommendation is also closely related to your copywriting and the products or industry you are in. If you go for big account recommendation before thinking about these things well, it is basically a waste of money. 9. News source: The so-called news source is to publish valuable original articles on some news platforms, such as Toutiao, Yidian Zixun, Sohu self-media, etc. At present, our own way of attracting fans is through news sources. Basically, we will publish an original article to these platforms every day, and we can attract hundreds of accurate fans every day. 11. Classified information can also attract fans. For example, those part-time job openings with a monthly income of 10,000 yuan are all for the purpose of attracting fans. The WeChat friends who are added through these recruitment ads basically have this demand. Moreover, many people use this method to sell some high-profit products, and it is very common to make tens of thousands of yuan a day. How to attract fans through WeChat and how to attract fans through WeChat activities? The process of doing activities should be: (2). Based on the clear purpose, which channel is more suitable? Just because WeChat is popular, it doesn’t mean it’s suitable for everything. If the method of participation is more complicated, WeChat can be used as a channel for event promotion. However, it is not appropriate to use WeChat alone to conduct activities. (3) Design activity ideas and implementation plans. Activities on new media must be interesting and fun. (4) Summarize the results of the activity, verify them with the purpose, and provide reference for the next activity. Data should be recorded for each activity as a reference for organizing future activities. 2. Accurately identify the positioning of the WeChat public account, and the activities must be consistent with the positioning. For example, if my WeChat public account is positioned for brand promotion, then if I suddenly launch a promotional event, the effect may not be ideal. Because the content you publish over a long period of time has already given old users an expectation, the content of the event must be consistent with user expectations. 3. The title should be attractive. If you can’t write a good title, just copy the title of a popular chicken soup article and modify it slightly, and then connect it to the beginning of the activity content. 4. Don’t have too much content. The more content there is, the higher the cost for users to read it, and the fewer people will click “read original text”. 5. Try to spend more time to make the content and style more refined. The styles of many articles pushed by WeChat public accounts on Valentine's Day are so terrible that people have no desire to read them. |
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