How to familiarize yourself with Baidu bidding account structure?

When bidding on any platform, the selection, grouping and matching of keywords are crucial. To put it simply, Baidu bidding is keyword bidding. Everyone is making the same product, and the core words of the product are definitely the words that all businesses must compete for. However, the first few positions on the left side of Baidu are limited, and the cost will inevitably increase as more people compete. So facing this actual situation, how should we choose keywords? Here are some common problems encountered when bidding: I am doing trademark registration, can you help me with some words like "company registration"? I will not actively recommend them; explain the risks that crowd-related words may bring;

How to familiarize yourself with Baidu bidding account structure?

You can submit keywords like "company registration", which are what we call "crowd-related words". "Crowd-related words" refer to words that netizens do not directly express their demand for products or services through search terms, but instead express potential needs or interests that have various associations with the business. By submitting such words, customers can present their promotion results to netizens with potential needs, stimulate their desire to buy, and thus tap into more customers. However, it should be noted that you should be cautious when submitting crowd-related words: because appropriate crowd-related words can help you tap into more potential customers, but if the words are significantly different from the netizens' search intent or main business, two results may occur:

On the one hand: it seriously affects the promotion quality of customers and leads to a decrease in quality. For submitted keywords: Since netizens pay less attention to crowd-related words, this will affect the quality performance, which will directly affect the effect when the budget is limited, or cause an increase in promotion costs, which is not conducive to maximizing the effect; and for newly submitted keywords: As the quality effect gradually comes into play, the quality of inappropriate crowd-related word promotion results will inevitably decline in the future, thereby affecting the quality of the overall account. The keyword quality includes four influencing factors: click-through rate, relevance, creative writing quality and account historical performance. Therefore, even if the keywords submitted by customers are new, they will be of low quality due to the influence of historical account performance, making it difficult to obtain good promotion returns.

On the other hand: it will damage the search experience of netizens. Suppose: Some medical clients submit crowd-related words such as "spring" and "baby" to promote the "abortion surgery" business. The search results will undoubtedly cause great damage to the search experience of netizens. If customers all use similar "crowd-related words" for promotion, we cannot guarantee the effectiveness of normal promotion results. Therefore, submitting inappropriate crowd-related words will not only cause harm to netizens' searches, but will also have an adverse impact on customer promotion and the platform that customers trust.
Therefore: In order to maximize the attention of potential customers and ensure good promotion results, we strongly recommend that you submit words that are highly relevant to your business and netizens' search intent.

2: Should words with too low search volume be deleted directly? br/>Too low search volume means that netizens have not used this keyword to search recently, or there are very few searches. Therefore, in order to better ensure that the keywords in your account play the best role, we will take such keywords offline. However, since netizens' search behavior is changing, the system will adjust according to netizens' search behavior in a timely manner. If you delete these keywords, then when netizens pay attention to these words, your search results will not be displayed in time, affecting your promotion effect. Therefore, we do not recommend that you delete them;

2. Keyword Recommendation Tool
1: How the keyword recommendation tool crawls based on web page content recommendations. This function is the same as the web page recommendations in the existing keyword recommendation tool.

What is the daily search volume index? The search volume index can be used to measure the number of times a keyword has been searched by netizens in recent days. The higher the daily search volume, the more attention netizens have paid to this keyword recently. It is recommended that you select some words that users are most concerned about as keywords based on the characteristics of your own products/services and your advertising budget to achieve better promotion results.

3: After the customer service recommends keywords for me, how many hours will it take for the keywords to be activated and online? The customer service can also select other activation times for you on your personal settings page. The available activation time points are 0 hours, 24 hours, and 72 hours.

Batch Tools
1: Search promotion supports batch uploading. You can upload the prepared information from your own computer. What are the specific requirements and restrictions for the uploaded information? Will it be affected by different Excel versions? Click on the batch tool. There will be a batch upload sample on the page with the suffix .xls. As long as it meets the upload format and has the suffix .xls, it will be fine.

2: How to use the batch modification function to uniformly modify the matching mode of all keywords in the account to uniformly modify the keyword matching mode.

3: Why can't the batch tool be used? It always prompts "The number of uploaded tasks has exceeded the limit. It is recommended to upload new tasks tomorrow." The number of tasks is limited to 10 times. If you upload more than this number of tasks on the same day, you will need to wait until tomorrow to upload new tasks.

4. Matching method
1: Why is it that when you search for a word that I didn't submit, my keywords also appear? I just don't add anything else when searching for a word that I didn't submit. You use this to make money without your customers knowing. (Why didn’t anyone remind me of this broad match situation?)

Strategy: The benefits of broad matching; the system has clear instructions for various matching methods;
Broad match can cover the widest range of potential target customers. It is a way to achieve both highly targeted delivery and broad audience reach. Using broad match can increase your exposure and improve your brand visibility.

In the process of creating new plans, units, writing ideas, and submitting keywords, there are clear instructions for various matching and setting methods at the bottom of the keyword submission page. If you feel that the explanation is not detailed enough, you can also learn about various matching methods through Baidu's Learning Center to choose the most suitable method for promotion.

2: What if I find that irrelevant search terms are showing my results?
Broad match is a keyword matching mode that can help you cover potential target customers to the greatest extent and allow you to appear in front of more potential customers. At the same time, there is no need to worry about lack of targeted visits due to excessive coverage, because search promotion provides search term statistics reports and negative keyword functions. First, you can use the search term statistics report to see which search terms netizens use to visit you. You can exclude search terms that are not suitable for displaying your promotion results directly through the negative keyword function unique to search promotion. At the same time, you can further understand which keywords are of high value and more in line with netizens' search habits, so as to further optimize and enrich your promotional content.

By combining the three functions of broad matching, search term statistics report and negative keywords and continuously optimizing, you will be able to maximize the value of your promotion effects. This is also the unique advantage of the search promotion function, making your promotion more scientific and reasonable.

3: Now that it is all broad matching, is it enough to just mention the core words? Guide people to use tools to mention words;

After the keywords participate in the broad match, it can help you cover potential target customers to the greatest extent and allow you to appear in front of more potential customers. However, if you only submit core words and narrow the scope of the words, it will still affect your coverage and promotion effect from the perspective of overall promotion.

Therefore, it is recommended that you use search term reports and keyword recommendation tools to find and submit high-quality keywords and participate in broad matching, which will allow your promotion results to receive more targeted attention and achieve better promotion results.