1. Make a data report for the previous day, check the data, and send the appointment keywords to relevant optimization personnel. 2. Start the first price adjustment after powering on. (Key points: hospital, surgery, treatment, price, cost, technology. Secondary points: symptoms, cause). 3. Analyze the high-consumption keywords from the previous day and organize them (quality, matching method, ranking, corresponding creativity, landing page, promotion unit status). 4. At the same time, you can send a list of high-consumption keywords to optimization. 5. Start the first price adjustment and optimize the creative ideas: 1. Low quality, high consumption; 2. Price adjustment; Keywords that cannot be adjusted (key optimization). 6. Optimize creativity for responsible plans, one, two or three plans a day. 7. No word, search word report. 8. Check the ranking and morning consumption (keywords with high consumption, matching methods, rankings, and creativity) 9. Organize the account (mainly to check whether the corresponding keywords are ranked, how the advertising creativity is, and take time once a week to add keywords (Sunday). 10. Organize the Baidu account, continue to optimize the creativity, and add new words and negative words. (Search term report, <display volume<) 11. Write bidding articles and modify the original bidding articles. 12. Analyze the data report of the day. 13. Check the consumption of the day and analyze the data (keywords with high consumption, matching methods, rankings, and creativity). Other answers: [1]. 1. Log in to your bidding account, check the basic data report, and compare it with previous data to see if there are any abnormalities in consumption. 2. Check the account for abnormal clicks, including too many repeated visitors and irrelevant search terms, and block them. 3. Query and adjust the ranking of key keywords. Adjusting the ranking is one of the important tasks of SEM. It mainly involves real-time query. Make a good plan for the ranking and adjust it according to the plan. 4. Check whether there are any abnormalities on the website to avoid unnecessary trouble and losses caused by the landing page. 5. Perform data analysis, analyze the sales (consultations), sales, ROI, landing page conversions, keyword conversions, and bounce rates generated by the account one by one, find out the unsatisfactory areas, and continue to improve. 6. Optimize for high-consumption words. Optimize quality, adjust matching methods, rankings, creatives and landing pages, and other optimization work. 7. Creative optimization. When checking the creative report, pay special attention to those with high impressions and low click-through rates to see if the landing page needs to be modified. 8. For overall account optimization, you can first make an optimization plan and implement it one by one to achieve the goal of overall improvement. The goal is mainly achieved by controlling rankings, optimizing creativity, and improving the quality of landing pages. 9. Recharge, learn and communicate. Working in isolation often does not produce good results. After completing daily work tasks, you should take the initiative to learn and recharge yourself, communicate better with your peers, and improve your own abilities. 10. The focus is on data analysis, not account optimization based on data analysis. 1. Should multiple visits from the same IP on Baidu's mobile bidding be blocked?
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