The keywords in Baidu's bidding promotion account have high display, low clicks and low consumption. What should I do? Can I delete them?

1. Positioning center. Be sure to locate the center of the article. The content of the entire article, whether it is positive description, side support or negative content, must revolve around our ultimate goal, which is conversion, and lead to consultation to pave the way. Don't go off track.

2. Clear logic. After the article is well positioned in the center and satisfies the user's need for the answer, the logic of the article must be clear.

3. Layered articles. The information on the Internet is particularly messy. Even if your article attracts netizens at the first time, but it is too detailed, many netizens may not know which website to click on while reading it. So I just need to share a course on Baidu bidding data analysis with you!

(2). If the display is high but there are no clicks, it means that your keyword ranking is too low. You can write creative or increase the bid to improve the keyword ranking. However, for some industries or keywords, the display volume is very high, but the click rate is small, which is also normal. Creative writing: Creative is divided into: creative title, creative description, link URL, and display URL. Creative titles are key.

(3). Just have a clear positioning, clear ideas, and attractive articles.

1. Some in-depth thoughts on the bidding promotion model?
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