Why add multiple creatives to a promotion unit?

Adding multiple creatives to a promotion unit can show different selling points of the product.

The writing of creative ideas, especially standard creative ideas, requires attention to refinement, and the product advantages and features that you want to show to netizens may be diverse.
For example, for the "English training" business, the advantages may lie in good reputation and strength, in small classes taught by foreign teachers, or in rich and diverse courses, so it is necessary to add multiple creative ideas for the same promotion unit, highlight different product selling points, or try different expression styles.

At the same time, with the help of creative reports, you can compare the quality of each creative idea, and continuously discover the selling points and expression styles that are most attractive to netizens through experiments and optimization, thereby improving the click-through rate and quality of keywords, and ultimately improving the return on investment.