Lu Songsong’s Blog: How can website SEO surpass your competitors?

1. Whether it is optimized or not, you can see it at a glance when you open the website
An optimized site and a non-optimized site are two very different things. Companies will say my website looks great, with pictures and Flash everywhere, and users absolutely love it when they click on it, but what are the results? The result is that while some people click, they can’t retain users. Some websites are as simple as a glass of boiled water, but they are also tried by many users. The difference between the two is optimized. Website optimization can be seen from the homepage, navigation, images and links. This search engine is very friendly and is naturally better than ordinary websites. At the same time, a well-designed website can easily get a good impression from search engines and has a natural advantage in ranking.

In addition, good user experience is a big advantage in optimizing a website. With this advantage, the keyword ranking of the website will naturally be higher. So, don't ask why other companies' websites rank higher than your own corporate website. First, let’s look at optimizing your business website.

2. Focus on optimization: Generally speaking, the focus of website ranking optimization can be divided into three parts, namely home page, inner page and other optimization.

①Homepage

The key to homepage optimization is the title. The title of each page should be as different as possible, and the keyword should appear in the title as much as possible. This can increase the weight of the keyword and bring huge benefits to its ranking. You should also use the alt attribute in your images, don’t waste it. It is worth noting that some companies will stack keywords in the homepage title in order to improve the ranking as quickly as possible. This method works at first, but if you do it now, it will only make Baidu process your website. So stop doing that. Also, for the alt attributes of images, don’t write irrelevant content or send irrelevant images. In order to increase traffic, some company websites send pictures of pretty girls or fancy ones. While such photos can generate traffic, they cannot generate user loyalty.

②Inner page

The optimization of inner pages also pays attention to the title. However, internal page optimization should also point out that the code should be compressed as much as possible to reduce unnecessary code, which can increase the speed of opening the website and also improve the search engine friendly performance. In addition, the anchor text within the page is dominant in the article. If no anchor text is added, it is a waste and it is difficult to know that the search engine is focusing on your writing. Therefore, companies must make full use of web page titles and the site and anchor text within the right side of the page to improve the quality as soon as possible, which is also good for keyword rankings.

③Other optimizations

Like breadcrumbs. Breadcrumbs may seem small, but they make a huge difference. With breadcrumb navigation, users can freely access any linked content, they can easily find the page they want to see, this experience will make the website more user-friendly. Not only that, through breadcrumbs, search engine spiders can also crawl more important web pages, thereby increasing the weight of the website.

In addition, other business websites that are better than yours can also be linked to. In your own external links, this is much more valuable than inferior and irrelevant ones. Even if the PR and BR of other websites are not high, but at least they are in the same or similar industries, such as those with higher weight than your external links, but if you look closely, they are not related at all!