How do we media people make money? What are the profit models of self-media?

Wow, one day’s income from self-media is equivalent to my annual salary. Let’s go and do self-media. It was also from these two incidents that self-media became popular. However, two years have passed, and 99% of self-media people are still struggling to explore profit models. Among self-media, charging such high-level advertising fees has never happened before, except for the two top-notch ones mentioned at the beginning of the article.

But this does not mean that there is no future for self-media. There are still many self-media that are doing quite well. So how do people in self-media make money? What are the profit models of self-media? , such as platform advertising sharing, advertising revenue, public relations, brand placement, speeches, membership, publishing, and offline activities. So this article introduces 15 ways for self-media people to make money for everyone to think about.

How do we media people make money? What are the profit models of self-media?

1. Self-media platforms

Now many large Internet companies have established self-media platforms to attract self-media to settle in and share advertising revenue with self-media people. For example, the famous Baidu Baike has only been online for half a month, but some self-media people have earned over ten thousand yuan. Of course, this method is suitable for self-media people who are good at writing and requires a certain level of writing skills.

2. Advertising revenue

Since the word "media" is included in the word "self-media", it naturally has media attributes. In the traditional media before, how did TV stations, newspapers, and magazines make money? I believe that the biggest source of income is definitely advertising fees. Self-media is no exception. The first income of many self-media people may be advertising fees.

There are two types of advertisements: hard ads and soft articles. Hard ads are blatant advertisements and can easily arouse the disgust of users who pay attention to them. Soft articles are much better. If they are well written, you won’t even think of them as advertisements. Generally, self-media charges are based on factors such as activity and number of followers. Hundreds to thousands.

3. Public relations

Public relations promotion is mainly soft articles. Currently, many self-media use the form of writing exclusive interviews to distinguish between them and soft articles. Therefore, exclusive interviews are much higher-end than soft articles. For small companies that cannot find media to interview them, this kind of self-media undoubtedly plays an important role. When disseminating information, self-media may have some promotion costs in addition to writing fees.

4. Brand placement

Strictly speaking, brand placement is also a type of advertising, but it is more subtle. Let me give you the simplest example to illustrate the difference between hard advertising, soft advertising and brand product/service placement.

For example: Transformers 3 contains many soft advertisements, which give users a lot of intuitive impressions. For example, Shuhua milk is a soft example, while directly showing the place and pointing out the location is also a hard advertisement, and the car in it is equivalent to brand implantation.

Note: Generally, only big names in self-media are eligible to participate in brand placement of well-known brands, and most self-media people can only watch and sigh.

5. E-commerce

Self-media are not necessarily a group of people who specialize in writing articles. They may also be experts in a certain field. For example, they have experience in buying various things. Because they have unique insights, people who are interested in this will follow them, and then recommend some products or something, and many people will buy them.

The more money a self-media makes, the more opinion leaders they are and the more they can influence many people. Most importantly, these people will directly buy things, which means that the value of their self-media is realized.

6. Sell products

Selling your own brand products here does not mean advertising to help others sell their products.

At present, there are also many self-media people who sell services, for example: WeChat public account: Harmonious e-commerce is an online network operation business. In the early stage, there was already a brand of Harmonious Design, and then other related services. We found that in the Internet age, as long as there are users, you can sell anything!

7. Consulting services

Generally speaking, it is difficult for non-professionals to make money from this service. Because if you are good in a certain field and your peers recognize you, and then they consult you on some project issues, you can charge for it. It is quite difficult for self-media people, so perhaps interviews are more reliable!

8. Lectures and training

Media professionals can develop in many aspects. They can also start by being good at writing, then slowly start speaking, and then slowly do speeches and training. Generally, participating in a business speech and seeing the industry influence process can earn a hard work fee ranging from a few thousand yuan to tens of thousands of yuan.

If you do well in self-media, there will generally be learners, such as user fans or companies that need some internal training (the effect is generally better than those lecturers in society). The price is not cheap, from 5,000 to tens of thousands per time. If you can do it several times a month, the income is not bad!

9. Membership

In fact, implementing a paid membership system is a thankless task. If there are many paying members, it’s fine because you can hire more people to maintain it. If there are few members, you cannot afford to hire people and you have to serve the members for one to two years by yourself. The difficulty is unimaginable.

For example, Luoji Siwei is a membership-based platform, with a total of 9.6 million yuan in membership fees collected from 20,000 members. Some other platforms also adopt a membership-based system, where members can enjoy free participation in some sections or receive popular books and consulting services, etc.

10. News Client

The fees of news clients such as Sina/Sohu/NetEase, among which Sohu can reach 500-1000. If the output of self-media is 20 articles a month, there will be an income of 20,000. Many times, manuscripts cannot be published exclusively. Of course, if you concentrate on writing ten or eight articles on one platform, the income will be several thousand to ten thousand. In addition, if the client has new advertising and profit-sharing plans, you may be able to make some extra income.

11. Publish a book

Some people with strong writing skills feel that the advertising share of self-media platforms is too little, so they can publish books themselves, but this requires much higher writing skills. Currently, there is also a low-cost e-book model, and many Weibo and WeChat public accounts sell e-books.

12. Being "kept" or changing jobs

This is the current relationship between many companies and self-media. After self-media has formed a certain brand value, it will be invested in or acquired by some large institutions. It is very common for self-media to be poached and then change jobs if they do well.

13. Selling accounts directly

Nowadays, there are also people who directly resell WeChat public accounts or Weibo accounts. It is said that there are many people who exchanged a WeChat public account with 200,000 followers for an off-road vehicle worth 400,000 yuan.

14. Offline activities

Currently, many self-media often use the following activities: organizing online users to participate in offline activities. For example, food-related self-media can hold food sharing conferences; travel self-media can organize travel gatherings. For such offline activities, you can apply for sponsorship fees or venue support from merchants. If you do not want merchants to join, you can also charge reasonable fees to participants in the form of the AA system.

15. Others

In fact, there are many other ways. Of course, our self-media positioning suggestion is: it is best to only recommend, not promote; help others succeed, and you will make money; if you write articles by yourself, there will be various copyright requirements, and the future development direction is not large, so we want to create value for others more!

The above fifteen ways of making money for self-media are often not single, but often mixed. For example: recruiting members to attract a group of loyal users, and then providing them with online training or consulting services. Another example: some self-media appear to be membership-based, but in fact it is a model called pre-advertising. They first collect membership fees from everyone, and then let the merchants give benefits to members. They do not charge sponsorship fees from the merchants. This method is very clever. They make money first, and then advertise openly. No one will object because it is giving benefits to members. This is a bit higher, you can learn it!

Summary: From the perspective of Harmonious Network Marketing, fan economy has made self-media a success, which is full of emotional marketing. If you are an opinion leader, many opinion leaders can influence and drive many people. If they recommend each other, the effect will be very good.

No matter how self-media people make money, as long as they can survive decently, or even make self-media their own career, it will be a successful transformation from self-media to business.