Are mini programs useful for attracting customers? How do mini programs help physical stores attract traffic, expand customer base, and achieve fission?

How do mini programs help physical stores attract traffic, expand customer base, and achieve fission? Consumers do not personally experience the products before purchasing, but make purchasing decisions based on the two-dimensional perception of the pictures and reviews. However, pictures are beautified, good reviews can be posted, and the products delivered to their homes are often different from what they imagined. This is precisely the shortcoming of pure e-commerce. However, physical stores are different. They can provide consumers with the conditions for personal experience. This tangible shopping experience cannot be achieved by pure e-commerce.

Are mini programs useful for attracting customers? How do mini programs help physical stores attract traffic, expand customer base, and achieve fission?

Of course, e-commerce also has some advantages that physical stores do not have, such as good dissemination of discount information, easy access to customers, and 24-hour operation. At present, the development of mini programs combines the advantages of both, connecting offline channels, allowing physical stores to also gain the advantages of e-commerce, and using tools to solve problems such as traffic generation, customer acquisition, and fission.

1. Offline traffic VS mini program traffic. If a physical store wants to promote itself, the most common way is to distribute flyers offline. Distributing flyers requires design, production, and labor costs, which are not low. Moreover, many residential areas and office buildings prohibit the distribution of flyers, so flyers cannot reach the target customers. If the workers distributing flyers are lazy and throw away some flyers, the effectiveness will be greatly reduced. The mini program is based on the "Mini Program Nearby"'s own traffic and can display information such as store locations and products. It covers a 5-kilometer range and can direct traffic to you 24 hours a day, and it will never be lazy! If you combine it with advertising in the circle of friends, you can choose to place ads within a range of 3 kilometers. You can also choose precise conditions such as gender, age range, etc. based on the product to attract more accurate traffic.

2. Offline customer development VS mini program customer development Offline customer development is based on relying on customers to come to the door , organizing an event, playing some music at the door and shouting to attract the attention of passers-by. You pass by a commercial street and you will see that most of the shops are playing loud music to attract the attention of passers-by. The posters inside the shops display promotional offers such as buy one get one free, 50% off storewide, etc. These offers have long created resistance among consumers and the results often fail to achieve the intended purpose.

When it comes to events, the mini program can let people in WeChat Moments and WeChat groups know that your store is holding an event by sharing event posters. Merchants have realized scene links under offline releases, and provide coupons to members so that customers can see them at a glance, increasing their purchasing intention. Moreover, when browsing products online, members can place orders directly in the mini program, which significantly increases the transaction amount and efficiency. Mini programs also provide a new way for high-frequency consumption in restaurants, supermarkets, fruit stores, etc. By building WeChat mini programs and launching food delivery services, it is easy to open an extra store.

3. Offline fission VS mini program fission The offline fission limit is low . When your products and services make the customer very satisfied and his friends happen to have this need, he may recommend you to his friends. By setting up activities such as group buying, bargaining, and limited-time purchases on the mini program, when customers find that they can get better deals after participating in the activities, they will actively help you share them, thereby achieving fission.

It has become a trend for physical stores to gain more traffic and dividends based on the functions of mini programs. Whether large enterprises or small shops, there are many examples of achieving profitability through mini programs. This undeniably gives a shot in the arm to offline physical stores to open their own mini program stores. It also drives other industries to speed up their pace to explore the mobile Internet market through mini programs. It can be predicted that an era of prosperity for mini programs is about to begin, and all walks of life will burst into more brilliant brilliance because of the existence of mini programs.