When we do bidding promotion , we add multiple creatives in one promotion unit to show the different selling points of the product. Creative ideas, especially standard creative ideas, need to be refined , and the product advantages and features you want to show to netizens may be diverse. For example, for the "English training" business, your advantages may lie in your good reputation and strength, in small classes taught by foreign teachers, or in a wide variety of courses, so you need to add multiple creative ideas for the same promotion unit, highlight different product selling points, or try different expression styles. At the same time, with the help of creative reports, you can compare the quality of each creative, and continuously discover the selling points and expression styles that are most attractive to netizens through experiments and optimization, thereby improving the click-through rate and quality of keywords , and ultimately improving your return on investment. Finally, I would like to recommend to you a precise pricing software and bidding software. The bidding software integrates functions such as price adjustment, ranking query, prevention of invalid clicks, keyword mining, creative analysis, etc. It is very easy to use. |
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