(1). 1. Regarding bidding ranking, you may not know that it is not just Baidu; Google, Sogou, and 360 all use the same model, including Taobao's product display, which also follows the rules of bidding ranking. There is nothing wrong with bidding ranking itself. The responsibility lies with the system and network supervision. 2. Will the situation get better without Baidu? The answer is yes, it will definitely not be much better than it is now. Baidu has powerful search engine technology, and more than 75% of the content on the search engine is produced by Baidu. In fact, if you don’t use Baidu to search, it’s the same if you use 360 or Sogou. Except for their respective bidding ads, most of the other content displayed in the search is still captured from Baidu. 3. Trust crisis This is a good thing. It will force search engines such as Baidu and 360 to strengthen supervision and review and show more fair and healthy content to everyone. How to view search and use: First: the operating mechanism, technology and commercialization model of mainstream search engines are basically the same. If Baidu is wrong, then 360 and Sogou are also birds of a feather. 360 once publicly stated that it would never do medical advertisements, but not long after, it quietly put medical advertisements online. After something happened, it immediately took the medical advertisements offline, and the webmaster criticized his peers on the moral high ground. Second: At present, Baidu is still the first choice for obtaining information through search engines. The technology and content of other search engines are too different, and a lot of information is still captured from Baidu's content. Third: If you encounter false information that causes huge property losses, report it to the relevant department immediately or report it to Baidu's official customer service and it will be handled immediately. Fourth: The premise for any Internet company to provide us with products or services is that it must make a profit to survive. What we can do is to strengthen our ability to identify information. (2). That’s because bidding is still effective. You can get customers and orders, and you can promote your brand. Why not do it? The effect depends on how you do the bidding software. I hope it can help you. 1. Baidu bidding promotion-audience analysis Let’s review the process of SEM marketing again-by purchasing keyword rankings, displaying advertisements to potential customers to attract clicks, inquiries, and ultimately generate orders. So in order to make your ads more attractive, you first have to figure out who is searching for these words...
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