How can a weak CP support the TV game channel world?

The "experience" in the mobile game field has made investors and entrepreneurs in the emerging TV game industry more willing to take the role of channel dealers and unwilling to invest in the role of CPs, which has led to the early entry of channel dealers into the red ocean competition in the TV game field. According to incomplete statistics from a TV game industry insider, there are more than 80 channel dealers of various types, far exceeding the number of CPs.

The situation of strong channels and weak CPs started last year and is even more obvious this year. In April, a well-known TV game developer launched a game, which was jointly launched by more than 40 OTT (Over the Top, Internet set-top boxes/smart TVs) channels. Two weeks after the launch, the TV game developer announced the channel distribution rankings.

(Figure: Channel import rankings released by a TV game developer)

It has always been operators or channel operators who publish game rankings, such as download rankings, paid rankings, etc. This time, the channel rankings are published by content providers (CP), which is quite new. This reflects to some extent the reality that there are few content providers and many channel operators in the TV game field.

After observation, I personally think that the current numerous channel dealers can be divided into several types:

Category 1: Hardware + own game hall (Shaolin School)

This category has hardware resources, such as smart TVs or set-top boxes, and has the right to speak at the operating system level in its own or closely cooperating hardware. The game lobby of course uses its own. It is like the Shaolin School in the martial arts world. Since Bodhidharma, it has been perfected for many years. The Sutra Library contains 72 Shaolin secrets, which form its own system and are the strongest school. The Shaolin School also often sends disciples to other schools to practice and exchange martial arts (that is, derive a single game to the channel).

Category 2: Hardware + third-party game halls (Wudang Sect, Taishan Sect, Emei Sect, Qingcheng Sect, etc.)

This category has hardware resources, but does not have its own game hall. Instead, it introduces third-party game halls, which may be one, two or three. Just like Wudang Mountain, although it does not have the origin of Bodhidharma, it has beautiful mountains and rivers and natural fairy air, which attracted masters such as Zhang Zhenren to settle in, and it can also stand alone.

Category 3: Third-party game halls (various martial arts schools)

This kind of people do not have their own hardware, and it seems that they do not have a fixed residence, so they need to go to various famous mountains and sects to practice. Whether the famous mountain will accept them depends on the unique skills of the sect itself, and also depends on the attitude of the famous mountain and sect.

Category 4: Video APP (Xiaoyaopai)

There was no such thing as video APPs in the TV game channel. Video APPs are used to watch videos and have nothing to do with games. However, in the "Internet +" era, those with traffic have a say. It is understood that some video APPs already have 5 million daily active users. An icon in the recommended position on the APP homepage is often played 1.5 million times (similar to the CPA in game operations). Can it exceed the number of active users in the game lobby? Therefore, video APPs are gearing up to prepare for game distribution. Just like a general, riding a horse and bending a bow are his duties, but we suddenly find that he can also recite poems and compose couplets, which is amazing, a Confucian general. Therefore, this kind of video APP with traffic is free and easy in the TV game world, striving to realize traffic, and it is unknown whether it will beat the master with random punches in the future. (The author Liu Yudong is the founder and CEO of the TV game developer "Auspicious Bird Game")

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.