Ping An Insurance Policy Query System: What are the things to pay attention to when optimizing the website?

When many webmasters do promotion, they want their websites to gain traffic, which is also what the companies want to see. To gain traffic, professional optimization steps are indispensable. First of all, you need to have a professional plan for the website. So what are the things to pay attention to when optimizing the website? Let’s learn about it with Dongguan SEO Feng Chao!

What are the things to pay attention to when optimizing your website?

1. Space and domain name optimization

First of all, the server space for the website must be stable, secure, and fast. If you want the website to open within two seconds, we recommend that you use Alibaba Cloud.

The next step is to choose a domain name. The main characteristics of choosing a domain name include being short, easy to remember, relevant to the website's business, and domain names ending with .com are preferred.

2. On-site code optimization: Make good use of <h1><h2> tags. It is recommended to use h1 and h2 once or twice on a page. They can express the importance of corresponding words to spiders, increase the weight of corresponding keywords, and improve rankings.

Words that need to be bolded need to use the <strong> tag to strengthen the tone, which is beneficial to keyword ranking. The b tag that we usually see only physically bolds the font, which has no effect on website optimization.

3. Optimization of website TDK The most important thing in website TDK is the website title. The full name of the title is title, abbreviated as T. When setting the website title, the characters should be controlled within 80 characters. If it is too long, it cannot be displayed and there is no need for it.

Keywords should be kept within 100 characters, and the number of keywords should be set between three and five. The description should be written around the target keywords and should be kept within 200 characters.

4. Website content optimization

You should know that spiders attach great importance to website content, and there is a saying in the SEO industry that "content is king, external links are emperor". Although external links have no effect on websites now, the importance of content remains unchanged. You must do a good job on website content and provide users with valuable content and services to retain users and further increase the conversion rate of the website.

What are the things to pay attention to when optimizing a website? After the editor’s sharing, you already know that if you want to get good keyword rankings for website promotion, on-site optimization is indispensable. On-site optimization is very important for the website, and on-site updates determine the optimization effect.