Cheng Guangjian sales negotiation and professional payment collection skills video

Mr. Cheng Guangjian has worked for companies including Bayer AG (a Fortune 500 company), America Asia Sunseeds Co. (a Sino-US joint venture), and Guangcai International (a private company). He has served as financial manager, credit manager, sales manager, sales director, and managing director. He has 15 years of rich experience in front-line market sales, payment collection, and management.

In this course, he will combine his more than 20 years of sales and training experience to explain the characteristics of the four major customer types and how to deal with them, the collection bible, left and right brain exercises for sales champions, and other theories and methods summarized from actual combat, so that you can grow and improve through the teacher's refinement!

Course Outline

Trailer

Teacher introduction and course background

What is the responsibility of salespeople? Different things should be said to different customers

Module 1: Conquering the Dragon and the Tiger and Building Relationships

Test question 1 (True or False)

4 types of customers can be replaced by 4 animals (eagle, sheep, fox, donkey)

Five core characteristics of hawkish customers and three ways to deal with them

4 core characteristics of sheep-type customers and 3 ways to deal with them Fox-type

6 core characteristics of customers and 2 ways to deal with them

The two core characteristics of donkey-type customers and how to deal with them

How to quote the prices of Eagle, Sheep, Fox and Donkey respectively?

What should I pay attention to when making a quotation?

Module 2: Particles returned to warehouse for payment

Explaining Repayment with Economic Laws

The "Bible" of Collection: I developed the payment habits of my customers!

Conclusion: No payment, no chance of secondary sales

What impact does customer delays in payment have on a business?

Understanding the three dimensions of payment collection: attitude, speed, and intensity

Left and right brain exercises for sales (tool: logical techniques for sales negotiations)

Understand what customers "need" and "want"

Module Three: Three Views of Life

The three stages of life: seeing oneself, seeing the world, and seeing all living beings

Understand your strengths (strengths consist of three aspects)

How does knowledge turn into skills?

Questions and Answers with Teacher Cheng Guangjian

Content is updated monthly

Currently 4 episodes have been recorded, totaling 60 minutes