A complete guide to writing PR articles for APP promotion, 90% of good operators know...

"The successful APP soft article marketing and promotion method is to find news points based on the APP's own characteristics, download volume, category ranking, etc., and write a high-quality APP soft article with a clear purpose and a reasonable and effective release plan."

APP evaluation is a new evaluation method that combines product highlights and highlights product differentiation and characteristics. Unlike other types of reviews, APP reviews analyze products from the user's perspective. The reviews are more humane, and the content and ideas expressed are more friendly, attractive, and infectious, and can convince people with reason and move people with emotion.

The second category is press releases

Press release is a term that is familiar to people in the public relations and marketing circles. It comes from traditional media, so its writing style is the same as that of traditional media, namely news releases and press releases (mostly used when products are launched or versions are updated). There are relatively few skills involved in news releases. Basically, as long as the text is fluent, the language is accurate, the structure is clear, the logic is strong, and the product can be described clearly and expressed completely, it will be fine.

The third category is column reports

That is, directly commission articles from well-known industry columnists ( 36kr , Huxiu, Titanium Media), etc. Most articles are written in the form of in-depth industry analysis and column interviews. After the article is completed, it will be published in the column of the relevant media like normal news reports. The effect is still good and can be seen by more people in the industry and investors .

To sum up, there are several types of APP soft article writing. Because soft articles can achieve the desired App promotion effect without affecting user experience, they are highly praised by operators . Therefore, how to write good soft articles for a good APP product is something that operators have to consider.

Then when will it be sent? What content to publish? How to find news points? Which channel to choose? Take "XX Decoration" as an example.

Send news, for example:

"How to implement the home decoration APP into the home furnishing O2O online designer"

After the APP is launched

Reviews & press releases, such as:

"XX Decoration: Designing a small sky to carry a big dream"

《XX decoration APP builds a free exclusive platform for designers》

After the APP version is updated

For example:

"XX Decoration 5.0 new version is coming to help you play with decoration design"

"XX Decoration 5.0 brings a new experience in home decoration"

Before and after product financing

For example:

"XX Decoration: An Attempt at Mobile O2O Transformation"

"A Peep into the Future Ecosystem of Home Decoration O2O from XX Decoration"

By features: "XX decoration tool for lazy people"

By download volume: Angry Birds Space domestic downloads exceed 10 million

By use: "XX wedding room decoration design artifact is capricious"

By ranking: Angry Birds Space sweeps the world and rises to number one

Give priority to channels related to your APP category. Secondly, home apps of course prefer home websites, and medical apps prefer medical websites or channels.

Choose portal news or IT, mobile Internet related channels to increase user trust.

Select other websites, but require Baidu news source; you can see it in Baidu News.

Good direction and continuous content will gradually increase product exposure and industry attention. What type of article to write and how to present it to achieve the best communication effect are particularly important in terms of channel selection. So to summarize the above points, the author believes that writing a high-quality APP soft article with a clear purpose and a reasonable and effective publishing plan is a successful APP soft article marketing and promotion method.