How can companies doing bidding promotion make good keyword selection?

Managing account keywords and selecting keywords are commonplace for bidding companies. Whether it is the initial keyword selection or the later keyword expansion, it requires professionals to do it, think about it, look at it and do it. During the bidding period, we also need to select some keywords to achieve the purpose of improving the promotion effect.

Now, Feng Chao, the editor of Baidu bidding promotion, will teach you how to make good keyword selection.

The newly selected keywords should not be too popular. First of all, for a new account, the quality of the selected keywords will inevitably be low. If you choose very popular keywords, you will have to compete with many high-quality opponents. If you want to grab the ranking, you will need to pay a very high price. Doing so will not only waste costs, but the effect may not be good.

The newly selected keywords should not be too unpopular. Unpopular keywords mean that few people search for them, and few searches mean low traffic. If they are long-tail words, it’s okay, but I’m afraid they are not long-tail words. If it is not a long-tail word, then the intention will be insufficient. Although the budget will not be wasted, it will be completely ineffective and will not play a promotional role. What is wasted is the maintenance energy.

The selection of keywords should be guided by user needs. If it is guided by bidders, it is easy to cause the selected keywords to be too professional without considering whether customers and potential customers actually use these words to search.