SEM keyword report, how to analyze daily keyword report in Baidu bidding promotion?

SEM keyword report, how to analyze daily keyword report in Baidu bidding promotion?

Bidders must analyze keyword reports every day. Why? Why do they check rankings in the morning? What is the basis? Have they analyzed the keywords that were clicked yesterday? Are there any problems? Only by analyzing yesterday can we work effectively today!

SEM keyword report, how to analyze daily keyword report in Baidu bidding promotion?

1. Take the words with high consumption and search them in Business Communication to see how many conversations were brought up yesterday, how many appointments were made this week, and how many patients came this month. Analyze the value trend of this word.

2. According to the average click price of the account, set the maximum click price of keywords based on the keyword part of speech. (For example, the average click price of an account is 15 yuan. The account keywords are divided into three categories: A, B, and C. Then the click price of category A keywords does not exceed 80 yuan, category B keywords does not exceed 40 yuan, and category C keywords does not exceed 10 yuan. Note: reasonably control the consumption ratio.)

3. Look at the number of clicks corresponding to the word with the highest unit price. If there is only one click, then think about the probability of a single click generating a conversation.

4. You need to consider all the regional keywords in this account, how many are for matching, how many are words actually searched by patients, and how many have generated appointments in Shangwutong and visits in the appointment system.

SEM keyword report, how to analyze daily keyword report in Baidu bidding promotion?

So many people said, what is there to analyze in this keyword report? You have to know that in bidding promotion, every report is the experience summarized by spending money, and then Baidu gradually improves it according to our needs, so the reports in Baidu promotion must be taken seriously.

1. Look at the display

Download the keyword report and click Descending. Check to see if there are any words with high impression and low click or high impression and 0 click.

2. Look at the clicks.

Take a look at the words with high display and high clicks to see if the consumption is high and whether there are many inquiries.

3. Look at consumption.

Check out the most expensive words to see if they are worth the money. Compare yesterday's inquiries to see how many inquiries these high-consumption words brought.

4. Look at the unit price

Check the keyword report and sort it in descending order by average price. See if the word with the highest average price is the one you expect, and then see how many clicks the word with the highest average price has. If there is only one click, then you need to consider what the probability is that this click will lead to a consultation? In fact, sometimes, you really don’t need to deliberately grab the ranking of a word, you can replace it with a word with the same meaning.
Pay attention to controlling consumption proportions reasonably and spend money on important things.

Note:

The purpose of keyword ranking is to get clicks, and ranking without clicks is useless.

You have to look at the key words of high consumption. I spent so much money but didn’t get any consultation. Why let it cost so much money? Each account is like a supermarket, and each keyword is equivalent to a product. Some products are placed in good positions and have great exposure. Some goods have a very high purchase price. Some products have huge sales.

<<:  In product operation, why do we need to create hot products!

>>:  The correct approach for content operations to conduct topic planning!

Recommend

Nature: How to play science in the "Tiangong"

The Mengtian laboratory module took off from the ...

Hidden crisis, who is the most terrifying invasive species on earth?

Some time ago, the topic #Devil's flowers fou...

4 strategies to help brands grow against the trend

The global COVID-19 pandemic has been spreading f...

Toyota adjusts car/light truck production ratio to light trucks

According to a US media report on November 28, To...

Why do some people have Mediterranean hair but very thick eyebrows?

Reviewer of this article: Zhou Xiaobo, Doctor of ...

MOTO 360 second generation has upgraded performance and battery life

Unlike the Android-powered Nexus, Google has not ...

103 times! A new record is born!

Xinhua News Agency, Beijing, August 20 (Reporter ...

This plant "used to feed pigs" changed the whole world

The sweet potatoes roll happily in the pot and so...

Do user needs really need to be met?

"Users say they want this feature, why haven...

Analysis | Why is it becoming increasingly difficult to make Internet products?

Recently, Andrew Chen, head of user growth at Ube...

What should you do to plan an event that will go viral on WeChat Moments?

How to create an event that will go viral on WeCh...