Toutiao’s 40-page data report comprehensively analyzes content entrepreneurship!
|
Over the past year or so, the rising star-like explosion of algorithm distribution has become the most important disruptive force in the mobile information industry. Based on the changes in technology and content carriers, the popularization of smart phones and high-speed networks, the industry pie has become bigger, and the field of mobile information reading has ushered in a "demographic dividend period." The upstream content industry has also become one of the areas that capital pays the most attention to. The emergence of intelligent distribution methods has brought new imagination space to media practitioners, content entrepreneurs and capital gathered in the content chain. In August 2016, Toutiao’s Mathematical Center released the “2016 First Half Mobile Information Industry Segmentation Report” based on 530 million user data, which exclusively revealed the new changes in the mobile information industry. The report pointed out: 1. The mobile information industry is growing rapidly. Take Toutiao as an example. In the first half of 2016 alone, the total amount of information on the platform increased by more than 100%, and the total reading volume and total reading time both increased by more than 60%. 2. The content has been significantly upgraded. In the first half of 2016, the video ( short video ) information content on Toutiao platform increased by more than 160%, and the playback time increased by 145%. The content growth showed a trend of "video content growth > image content growth > text content growth". The content carrier has achieved a dimensional upgrade from text to pictures to videos. 3. There are significant differences in information in different segments. Although video information on fashion, finance, and technology is growing rapidly, the overall penetration rate is still relatively low, and there is still huge potential for video content entrepreneurship. Sports information supply is mostly short messages about various sports events, but users are most immersed in reading long messages of more than 2,000 to 3,000 words, so there is a large market space for medium and long articles. There is a mismatch between the total amount of military information and the number of users with military interests; the demand is large while the supply is relatively insufficient. Mobile application product promotion services: ASO optimization services Qinggua Media information flow The author of this article @ Datadance compiled and published by (APP Top Promotion), please indicate the author information and source when reprinting! |
<<: Kuaishou live broadcast popularity reaches 10w, which will instantly increase your fans!
Recommend
3 steps to improve the conversion of information flow, learn them!
Why is my ad not getting any exposure no matter h...
The dragon slayer finally turns into a dragon, Apple becomes the biggest obstacle on the road to cloud gaming
As the company with the highest market value in h...
5G is beautiful, but we also need to solve the problem: Why must we pay attention to 5G-Advanced today?
I wonder if you have noticed that in 2019, the fi...
Learn about Afghanistan in 30 seconds!
This article was first published by Hunzhi (WeCha...
DXOMARK overturned a large-scale double standard scene: mistook the screen protector for OLED screen burn-in, and gave the same screen two ratings
Recently, former OPPO vice president Shen Yiren c...
Essential for developers: 2018 Android SDK tool recommendations
Pimple Popper is an app that pops virtual pimples...
Come and see them “give birth” again in the spring breeze, and “give birth” to their babies!
Spring is here, and it’s the season when everythi...
How does Starbucks build a membership growth system?
In the morning, I took the curriculum development...
Liulishuo-In-depth analysis of product operations!
In an era of increasingly fierce competition, adu...
When doing promotion, how can we achieve systematic thinking and rhythmic control?
This article will explain from the thinking level...
A guide to setting up a GuangDianTong information flow account!
How to choose from so many slots? How can we achi...
What should I do if there are too many credit inquiry records? This is how it is handled
How to deal with too many credit inquiry records?...
The "Mount Everest" of bacteria has been discovered! It is 2cm long and visible to the naked eye!
If you just take a quick look, the slightly turbi...
How does QR code marketing increase the scanning rate?
In the future, data will serve as a factor of pro...
The Conversations feature in Android 11 may not be available on all devices
Android 11 will bring many features and improveme...