Toutiao’s 40-page data report comprehensively analyzes content entrepreneurship!
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Over the past year or so, the rising star-like explosion of algorithm distribution has become the most important disruptive force in the mobile information industry. Based on the changes in technology and content carriers, the popularization of smart phones and high-speed networks, the industry pie has become bigger, and the field of mobile information reading has ushered in a "demographic dividend period." The upstream content industry has also become one of the areas that capital pays the most attention to. The emergence of intelligent distribution methods has brought new imagination space to media practitioners, content entrepreneurs and capital gathered in the content chain. In August 2016, Toutiao’s Mathematical Center released the “2016 First Half Mobile Information Industry Segmentation Report” based on 530 million user data, which exclusively revealed the new changes in the mobile information industry. The report pointed out: 1. The mobile information industry is growing rapidly. Take Toutiao as an example. In the first half of 2016 alone, the total amount of information on the platform increased by more than 100%, and the total reading volume and total reading time both increased by more than 60%. 2. The content has been significantly upgraded. In the first half of 2016, the video ( short video ) information content on Toutiao platform increased by more than 160%, and the playback time increased by 145%. The content growth showed a trend of "video content growth > image content growth > text content growth". The content carrier has achieved a dimensional upgrade from text to pictures to videos. 3. There are significant differences in information in different segments. Although video information on fashion, finance, and technology is growing rapidly, the overall penetration rate is still relatively low, and there is still huge potential for video content entrepreneurship. Sports information supply is mostly short messages about various sports events, but users are most immersed in reading long messages of more than 2,000 to 3,000 words, so there is a large market space for medium and long articles. There is a mismatch between the total amount of military information and the number of users with military interests; the demand is large while the supply is relatively insufficient. Mobile application product promotion services: ASO optimization services Qinggua Media information flow The author of this article @ Datadance compiled and published by (APP Top Promotion), please indicate the author information and source when reprinting! |
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