LePar helps traditional channels transform into service providers

LePar helps traditional channels transform into service providers
How to let users experience the product in a real way? "Seeing is believing. Users need to touch our mobile phones and TVs." This is a major problem currently faced by Internet manufacturers with a single sales channel. Similarly, traditional channel vendors have long faced the drawbacks of too single profit model and inability to keep up with user needs in the Internet era in terms of experience and service. How to solve the problem for both parties? Cooperation has become the best choice for Internet manufacturers and traditional channels.   Helping traditional channels transform into service providers Under the baptism of e-commerce, e-commerce channels have reduced product costs, shortened processes, and saved time, all of which have caused unprecedented impacts and challenges to traditional physical channels. Transforming into service providers and engaging in the Internet have become the key to breaking the deadlock for traditional channels. As a large domestic 3C channel provider, D.Phone is also facing the problem of how to transform. It is based on this that D.Phone chose to cooperate with LeTV and officially became a "LePar partner", transforming from a traditional channel to a service provider. Jin Xin, president of D.Phone, said that this time joining LePar and establishing a strategic partnership with LeTV coincided with D.Phone's launch of the KAAS transformation plan. "D.Phone hopes to rely on the accumulated offline network channels to provide complete O2O services to the industry." It is understood that the cooperation between LeTV and D.Phone will make the latter's more than 4,000 outlets in 1-3 tier cities across the country become service outlets for pre-sales and after-sales of LeTV ecological products. Its business mainly involves selling LeTV super phones and super TV products, while LePar in the national region that cooperates with D.Phone will provide services including capillary logistics, integrated delivery and installation, and after-sales services based on its own qualifications and capabilities. Zhang Zhiwei, vice president of LePar sales at LeTV Holdings, emphasized that "the cooperation between the two parties is based on the O2O model, not on dealership, distribution or other models. D.Phone is responsible for two things in the store. The first thing is to let users experience good products in a complete and comprehensive way, and the second thing is to provide good Internet-related services. LeTV is fully responsible for the entire order processing, logistics distribution and after-sales related services. D.Phone does not have any inventory. This is the first time for LeTV and an innovation in the cooperation model." This fundamentally solves the embarrassing situation of tight capital chain caused by the pressure on channel dealers. After D.Phone joins the LeTV ecosystem, many products and value-added services derived from the ecosystem will also help improve the dilemma of the single profit model of traditional dealers. Touchable and purchasable solves user pain points. At this stage, the single online sales channel of Internet companies has resulted in their products not being well displayed, especially for the broader consumer market in second- and third-tier cities. Offline channel construction has become an important manifestation of the extension of Internet companies' services. Zhang Zhiwei believes that although the impact of e-commerce on the retail landscape and consumer purchasing habits will continue, for innovative products like Super TV, only when users experience the product can they personally feel its superness and quickly strengthen their purchasing decisions. In addition, with the increase in sales of Super TV and the enrichment of LeTV's ecological services, more and more users also need visible and tangible services. After LeTV's cooperation with D.Phone, with the extension of offline stores, services based on D.Phone's mobile Internet will also be launched one after another, which also complements the offline population coverage of LeTV Super TV and LeTV Super Phone, and also reflects the complementary advantages of smart hardware and Internet services. In addition, in terms of how to deal with the role relationship between LeTV Mall and LePar, LeTV said that LeTV Mall will continue to provide customers for the areas served by LePar, and then LePar will provide follow-up services to users, making it an offline carrier for the extension of LeTV Mall services. It is worth noting that LeTV is not the only Internet manufacturer that has migrated its sales business from online to offline. Recently, in the sales of the top-end version of Xiaomi Note, Xiaomi chose to sell it offline in 19 Xiaomi stores across the country for the first time. It can be seen that while traditional manufacturers are gradually moving online, Internet manufacturers are also aware of the importance of offline channels for user experience. Relevant data show that in 2015, offline channels accounted for 80% of domestic color TV sales and online channels accounted for 20%. If LeTV wants to increase its super TV sales from 150 units last year to the expected sales of 3.5 million to 4 million units this year, it will be difficult to achieve without the supplement of offline channels. As Zhang Zhiwei said: "If LeTV wants to become a mainstream brand, it must be present in all channels." In the future, if the LePar plan helps LeTV better bring televisions and mobile phones to users and realizes the "LePar model" that helps traditional channel dealers transform in the process, it will become the next object of imitation for Internet manufacturers.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.

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