How to carry out user operations in Qingyuan WeChat Mini Program?

Q: How to operate user in WeChat Mini Program?
A:
The premise of operating a mini program is whether your industry is suitable for operating the Vcheng mini program? First of all, industries based on offline businesses such as physical stores, life tools, simple e-commerce, local O2O, office tools, and social e-commerce are more suitable for operating mini programs. Before operation, you need to clearly define the user portrait of your business. Who are they? Where do they like to hang out? Their gender, income, age, and job are all first-level user portraits that we need to understand.

Store type: Mini Program QR codes can be creatively designed to guide users. If the store has an event, for users’ daily necessities, you can still use preferential methods to attract users to your own WeChat group and then carry out community operations.
When forwarding a mini program to WeChat friends, be sure to share the mini program page instead of the mini program. For example, if I share a valuable subscription account content and suggest that you follow it, and directly share the WeChat subscription account business card with you to ask you to follow it, it is of little significance to share a local mini program application to the national or unspecified region.
However, how to prevent users from leaving after using the app is also a top priority in mini program operations, because mini programs have no connection points with users. It is not possible to actively push content to users and conduct content marketing. This is also what Zhang Xiaolong, the father of WeChat, said: We are not creating demand, we are discovering demand. The research and development of mini programs is to solve problems from the user's scenario dimension, not to create problems.
At Tencent, any program that affects the social environment will be killed. Because social networking is the king of Tencent. So how do you prevent users from leaving after using the app?
The first page a user accesses to a mini program is not the list page, but the home page. The mini program’s home page is concise and clear, allowing users to directly access core business functions and solve certain aspects of their needs.

View the mini-program list intuitively, including mini-program icons and mini-program names. The icon should be creative and the name should briefly and concisely describe what the app does. For example: Mogujie Women's Clothing Sale. You can tell at a glance that this app is a women's clothing mall. For the opposite example: Wang next door, who is just there to make soy sauce. This mini program will not last more than 30 seconds.
When developing a mini program, you must consider two dimensions: 1. Usefulness and 2. Interestingness. Users only have two requirements for following you. Either you can bring him practical use, or you can bring him joy. He will continue to interact with you.

Jimifeng Network builds its own mini-programs for merchants in various industries. WeChat ID: 18673936764