Which industries are suitable for information flow?

Which industries are suitable for information flow?
  • Question 1: I have a question: Regarding the problem that Sogou search volume is too low, causing long-tail words that originally had few displays to become ineffective, how should we solve this problem? I consulted Sogou and they said that if there is no display for 7-15 days, it will be judged as "search volume is too low". Once judged, the word loses its qualification to be displayed. How to break it?
 
  • answer:
 I have confirmed with colleagues at Sogou that if a keyword has not been displayed recently, it will indeed be judged as "too low search volume", but this actually just tells you that the current status of this word is that no one is searching for it. It is recommended that you add some other words that may have traffic . If someone starts searching for this word, it will still be displayed normally. This is a notification, not a threat. Don't misinterpret its original meaning. So when you encounter a word with too low search volume, just let it stay in your account. Who knows, someone might search for it someday. 
  • Question 2: I want to adjust some words, but I’m afraid it will affect some high-consumption, high- conversion words. So if you want to create a new plan for these high-consumption, high-conversion core words, should you copy and paste, cut, or move them? I hope I can answer this, thank you.
 
  • answer:
 Don't touch it for now. Just create a new plan and add new keywords. After the online review, pause these high-consumption and high-conversion words, start a new plan to promote and try to optimize. When the effect of the new plan improves and stabilizes, you can do what you want with the keywords in the old plan. In addition, when you analyze the effectiveness of newly created keywords, you need to analyze the total conversion volume of the entire account. Because the traffic may be snatched away from the keywords themselves. Logically speaking, for a stable account, if you change certain modules, it may affect the data of the entire account. It is important to observe more. 
  • Question 3: I would like to ask whether traditional industries are suitable for information flow . If so, are there any good strategies?
 
  • answer:
 In fact, we have no way to fully define whether each industry is suitable for information flow. We can judge this from the characteristics of information flow advertising itself. The biggest difference between information flow advertising and search promotion is that the information flow is actively pushed by the system. The system believes that netizens may need the content in this advertisement, so it pushes it to them. So from this perspective, the accuracy of information flow will be lower than that of search promotion. We see that most of the existing information flow ads are about games , e-commerce , and financial apps. These industries have one thing in common - they are not rigid needs. When do you usually browse the information in apps where information flow ads may appear? Usually it's when there's nothing to do and I'm free. Then when he is free, he may see an advertisement with good creativity that is attractive to him, such as a game that suits his taste, or an e-commerce app that inspires him to go shopping, or he may suddenly think that he should pay attention to financial management recently, and this app happens to be giving away money, so these advertisements generate conversions. This is the usage scenario of information flow advertising for users. Therefore, to judge whether an industry is suitable for information flow, you can deduce it from this scenario. Compared with other information flow platforms, Baidu's information flow has another particularly big feature, that is, "keyword targeting". It can target people based on words that users have recently searched on search engines . This method is somewhat similar to affiliate marketing, but the display position of the information flow is obviously more reliable than affiliate marketing. The keyword targeting function means that Baidu’s information flow may be more accurate than other platforms. Therefore, in Baidu's information flow, the applicability to the industry will be more universal. As for the strategies of traditional enterprises in releasing information flows, they still need to be formulated based on “precise” targeting and sophisticated creative copywriting materials. This is similar for every industry.

Mobile application product promotion service: APP promotion service Qinggua Media advertising

The author of this article @艾奇菌  Compiled and published by (Qinggua Media), please indicate the author information and source when reprinting!

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