Twilight novel online reading: How to prevent website external links from disappearing: Regularly check external links and develop high-quality content

If you have worked in the SEO field for a while, you will find that many SEO experts are accustomed to counting their external link structures. If you don't have a separate software record for this part, then I guess you have an Excel spreadsheet. As you run your website for a longer time, when you regularly diagnose your external links, you will often find that some external links are lost rather than lacking some high-quality external links.

How to prevent website external links from disappearing: Regularly check external links and develop high-quality content

We know that the construction of external links has a certain impact on keyword rankings. If we lose external links for a long time, it will inevitably affect the overall operation of the website.

1. Low-quality links

Whether you will find such a situation or not, when your new content is just included in Baidu, the first three pages will have a certain ranking, but 2-3 days later, or even after a period of time, you will find that your content page ranking is gone. The disappearance of external links may also cause such a situation. This is mainly related. Low-quality links, such as: spam links, a large number of blog external links, forum signature links, paid web bookmarks, low-quality website directories, etc.

Over time, search engines will reduce the ranking of these links or even remove them from their index. Although you can access it through the URL, it has lost its meaning from the perspective of external links.

2. External links with 301 redirects

This problem often occurs with friendship links. Every once in a while you’ll find that one of your connections is using a new domain name and setting up a 301 redirect, while you’re still linking to the original site on the other side.

Of course, if there are a large number of such external links, it will easily lead to misjudgment of search engines and instability of the link structure.

3. Disappearing articles and websites

This is a rather sad thing. Liesou Cloud once used Huawei's external links to promote a large traffic station. Due to various reasons, the network disk was shut down, resulting in the loss of a large number of external links and the site traffic was almost exhausted within 2-3 months.

Of course, sometimes the other party changes the template, does not pay attention to the link structure, and enables a new URL, which can also lead to the loss of external links, just like the loss of the entire site.

4. Self-modification of website structure

This is a very likely reason for the loss of external links. After your link structure is adjusted, even if you have performed internal 301 redirects, the other party's external link promotion specialists will regularly review the link structure and often delete this type of link.

So, how to prevent the loss of a large number of external links?

1. Make a habit of checking your external links regularly

2. Create high-quality content and build authority

3. Try not to modify or adjust part of the URL structure

4. Try to establish connections with external publishers and keep communicating

The occasional loss of a small number of external links is a normal phenomenon in SEO work. When you encounter a large number of disappearing backlinks, you should pay more attention to it.