Huanghua SEO Training: What are the common sense issues in SEO? What are the difficulties in optimizing a website?

SEO, which stands for search engine marketing. The ultimate goal of a company doing SEO optimization is to improve the ranking of the website, and this improvement is also a proof of the relevant weight obtained by the search engine. If the search engine thinks that the company's website is of high quality, then the website's ranking will naturally improve, and the actual effect can last for a considerable period of time. On the contrary, if the weight is unstable, even if you have a high ranking, it will not last long.

What problems do companies generally encounter when optimizing?

1. Development technology is stagnant

Anyone who does SEO promotion knows that Baidu's optimization algorithm will be updated every once in a while. In this ever-changing environment, if the company does not make corresponding measures based on Baidu's new optimization algorithm, or improve the processing technology in these aspects, it will not be able to adapt to the current optimization algorithm. Finally, trust relationships cannot be established, and website rankings drop or cannot be improved.

2. Trust cannot be maintained

This may not be easy to understand at first glance, but you will understand it when you put it in a real situation. For example, many websites have worked very hard to improve their website rankings, but in the end they are unable to maintain the reliability of the rankings. This is because the search engine’s trust in the website cannot be maintained, resulting in the inability to maintain the reliability of the website rankings.

3. Black hat optimization actual operation, if you want to take shortcuts

Today, Baidu Search has already made a huge difference in the intelligent industry. Compared with many previous problems, it can be solved intelligently. And in order to protect the user experience, search engines naturally hope to provide users with better content and higher-quality service experience. However, in order to improve the ranking, many optimization personnel think that as long as they do a hidden project, it will not be easy to be discovered. However, once this is not a correct method, once it is discovered, the search engine ranking company is doing deliberate optimization, and will become unfamiliar with the website.

1. How can I speed up the upgrade of my website?

First of all, I want you to update your website every day, and be more original. You can update the new website every day, and the old website can only be maintained with upgrades and a large number of high-quality links. It must be pointed out that Baidu Search updates Baidu News Source very quickly, and generally new content is indexed by Baidu within 20 minutes.

2. Why is it that after the original information of the website owner is copied by others, the information of others is ranked first?

There are many factors that affect the ranking of course, the most common ones are: page evaluation or weight, depth of URL, rationality of title, appropriate description, effective distribution of keywords, readability of content quality, responsiveness of user experience and so on. These factors are combined. If each task can be done well, your website traffic will exceed other websites.

3. Why has the number of websites indexed by Baidu suddenly dropped in recent days?

This is normal in the short term. After the search engine is included in Baidu, some information is only in a fixed place. After a period of settling, unimportant or low-quality information will be eliminated. After observing for a period of time, if it continues to decrease or suddenly disappears. This is abnormal, and it is necessary to check whether there are any signs of fraud in the query site. .

4. Are other sites on the same IP deleted by Baidu Search because I will be implicated?

For websites with the same IP, if other websites are punished, the website itself will generally not be punished. If other websites under this IP cheat too seriously, or the content does not meet the search engine's inclusion standards, then this IP may be banned by the search engine.