Imitation is the best way for many teams to get started. After all, there are people who have bravely tried new things in the market and business model, and there are plenty of experiences to learn from whether they succeed or fail. If combined with a product/market differentiation strategy, the dream of success is still worth pursuing. So what is the correct way to "copy" a product? 1. Audience users: Among the parent audience group, find the "special" category as your target users. 2. Feature selection: Choose the features that best meet the needs/pain points of your target audience, and discard the redundant ones. 3. Optimization and improvement: Thoroughly study the selected functions to see which functions or experiences can be optimized and improved. Even if it is just reducing steps, optimizing processes or making inadvertent changes to the UI. 4. Extra surprise: Are there any features/services that are overlooked by the parent version and will make you scream? 5. More trial and error means you have more opportunities and time, and opportunities and time mean everything. 6. Whether the improvement of UI can make people's eyes shine. 7. No PR, negativity, or quarrels, just focus more on your product. 8. Have a distinct personality and tell people why they should choose me in a clear and concise way. 9. Use all reasonable means to achieve your goals. 10. Be with your partners and listen to everyone’s opinions. APP Top Promotion (www.opp2.com) is the top Apple and Android application APP promotion platform in China, focusing on mobile promotion operations, channel ASO optimization, and sharing of App promotion and marketing information. Welcome to follow the official WeChat account (appganhuo) and Sina Weibo (APP Top Promotion). This article is compiled and published by APP Top Promotion. Reprinting must include a link to this article. Violators will be held accountable. |
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