Qinyang SEO Training: What should I do if the old website is not ranked high? What are the reasons?

In most cases, webmasters prefer to run a new optimized website. Although this may require building a website from the basics, a website designed specifically for optimization will be more effective. Some old websites have already completed their basic structures, so they cannot meet the optimization needs of SEO in terms of functionality. Their rankings are unstable and they don’t know how to proceed, which gives many website owners a headache. So what are the solutions for optimizing old websites?

What should I do if the old website is not ranked high? What are the reasons?

The old website will encounter some shortcomings in the later stages of optimization. It cannot continue to add diversity, resulting in unstable website rankings, no keyword rankings, and no increase in total traffic. Many websites simply fail to gain traction due to low-quality content. We can produce a large amount of original content with very high quality.

Nowadays, high-quality original content is generally used in 2 to 3 articles. Search engines such as Baidu like to include these high-quality content and significantly increase the degree of inclusion. In the later stages of website optimization, it is often the case that the keyword ranking does not increase, but the ranking is clearly reduced. In fact, many examples cannot satisfy user requirements.

Haotuijian website will discuss with us the problem of declining website rankings through the following two aspects: If our website suffers a cliff-like drop in rankings in a particular period of time, then this may not be a very ideal signal. The main reasons may include.

The optimization algorithm that Baidu has opened to the public for upgrades is only a small part of the public. Basically, there are small upgrades every week. If you try to use cheating methods to affect the search ranking period, you must bear the corresponding consequences. Therefore, when this problem occurs, you must first check whether you are cheating.

If your website is redesigned in a short period of time and the URL structure is not properly handled, for example: 301 redirects the old link to the new link, the new program generates too many dynamic parameters resulting in repeated pages, internal competition in website rankings, and search engine spider deceptions due to non-standard programs, all of which may cause a sharp drop in rankings.

This results in a high automatic jump rate and naturally very low click-through rate. Users enter the website through keyword search and are more concerned about the company's overall strength, products and services, classic examples and prices. At this time, they considered adjusting the website from the user's focus, so that users can experience more useful information, and then reduce the automatic bounce rate.

A realistic problem lies before many people who work on website optimization. That is, most of the time the work they take over is not for a website that already has an SEO foundation, and it may even have a counterproductive effect, which makes it difficult to optimize some old websites. Faced with such a situation, we still need to put more energy into making targeted adjustments.